16 Roas Jobs

Roles and Responsibilities: - Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion. - Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting. - Collaborate with cross-functional teams for creating compelling marketing assets. - Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization. - Analyze key metrics (CPA, ROAS, CLV) for data-driven decision-making. - Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights. - Prepare and present performance reports to senior management. - Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development. - Drive campaigns within allocated budgets, ensuring positive ROI. - Develop and implement strategies aligned with business goals, leveraging data-driven insights for optimization.

We are Hiring " Performance Marketing Manager" for a Premier Business College based in Noida. Candidates with 4 Years experience in performance marketing can apply. Job Title: Performance Marketing Manager Location: Noida Department: Marketing Experience: 4+ Years CTC: Upto 8 LPA About the Role: We are looking for a results-driven Performance Marketing Manager to lead our paid digital acquisition efforts. This role is ideal for a strategic thinker with a strong analytical mindset, deep expertise in managing multi-platform ad campaigns, and a passion for driving measurable growth. You will be responsible for optimizing performance across all key metrics including ROI, CAC, ROAS, and conversion rates. Key Responsibilities: Plan, execute, and continuously optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms. Drive customer acquisition through paid search, social media, display, retargeting, affiliate, and native ad channels. Track and optimize key performance indicators such as CAC, ROAS, CTR, and CPL. Conduct in-depth analysis of campaign performance and attribution data to refine strategy. Design and execute A/B tests on ad creatives, landing pages, and target audiences. Collaborate with creative and content teams to ensure ad assets align with performance goals. Partner with analytics and product teams to track conversions and implement event tagging using GA4, Google Tag Manager, and Mixpanel. Manage advertising budgets with a focus on efficiency and performance outcomes. Deliver detailed performance reports and actionable insights to internal stakeholders. Required Qualifications: Bachelors degree in Marketing, Business, Economics, or a related field. 4-8 years of experience in performance marketing, growth marketing, or media buying. Proficiency with digital marketing tools such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, GTM, and Excel/Google Sheets. Strong analytical skills and a data-driven approach to campaign optimization. Proven success in managing large advertising budgets and delivering measurable results. Solid understanding of marketing funnels, attribution models, and consumer behavior analytics. Strong organizational and project management abilities. Preferred Qualifications: Experience in the education or edtech industry. Certifications in Google Ads or Meta Blueprint. Hands-on experience with CRO tools like Optimizely, VWO, or Hotjar. Working knowledge of SQL or business intelligence tools such as Looker or Tableau. For further assistance contact/whatsapp: 9811995828 or write to anjali@gist.org.in

We are seeking for a Meta Ads Executive to manage and optimize ad campaigns on Facebook and Instagram (Meta platforms). The ideal candidate should have hands-on experience with Meta Business Suite and a basic understanding of performance marketing. Required Candidate profile 1.Min 6 months of Experience is required. 2.Basic knowledge of digital marketing & performance metrics. 3.Strong analytical & communication skills. 4.Experience with tools like Meta Business Manager.

Key Responsibilities Plan, execute, and optimize Google Ads campaigns targeting multiple international markets. Conduct in-depth keyword research and audience analysis for various regions. Develop geo-targeted ad copy and creatives aligned with local trends and search behavior. Monitor performance metrics (CPC, CPA, ROAS, CTR, Quality Score) and provide regular reports with actionable insights. Manage and allocate budgets across regions to maximize ROI and maintain efficiency. Collaborate with localization teams or use tools to adapt campaigns for different languages and cultures. Perform A/B testing of ad copy, landing pages, and bidding strategies. Stay updated on international trends, platform updates, and best practices in Google Ads. Requirements 25 years of hands-on experience managing Google Ads campaigns. Demonstrated success in running international campaigns across multiple countries and languages. Strong understanding of all Google Ads campaign types (Search, Display, PMax). Proficiency with Google Ads Editor, Google Analytics, and conversion tracking. Experience with tools like Google Tag Manager, Data Studio, and keyword research platforms (e.g., SEMrush, Ahrefs, or similar). Analytical mindset with a strong grasp of performance metrics and optimization techniques. Ability to work independently and manage multiple campaigns simultaneously.

Job Title: Consultant PPC & CRO Location: Hyderabad, India Position Summary Were seeking a dynamic Lead Consultant - PPC / Performance Marketing / SEM who thrives on leveraging AI, automation, and data to drive performance. In this role, you will lead the charge in optimizing paid digital campaigns, elevating conversion rates, and scaling digital efforts through strategic experimentation and advanced MarTech integrations. You will collaborate with cross-functional teams to implement cutting-edge ad optimization, intelligent bidding, and personalized user experiences that maximize ROI. Key Responsibilities Conversion Rate Optimization (CRO) for PPC Design and execute CRO strategies to enhance lead conversion from paid campaigns. Conduct A/B and multivariate testing for ad copy, CTAs, landing pages, and forms. Leverage tools like Hotjar, Microsoft Clarity, and VWO for behavioral analytics. Optimize mobile landing pages for speed, usability, and conversions. Streamline form experiences to reduce friction and improve completion rates. Collaborate with design and dev teams to ensure landing pages align with ad intent. Messaging Optimization Test and refine ad headlines, descriptions, and URLs across search and display. Use AI-driven tools (e.g., Copy.ai) and responsive search ads to improve engagement. Conduct creative fatigue analysis and refresh assets proactively. Ensure message consistency between ads and landing experiences. Utilize structured snippets, sitelinks, and extensions to increase ad visibility. Performance & Predictive Analysis Analyze conversion funnels and drop-off points to identify improvement areas. Use GA4, Looker Studio, and PPC dashboards to monitor KPIs and report insights. Track key metrics: CTR, CPC, CPL, CPA, ROAS. Apply predictive analytics to prioritize high-intent audiences and optimize budget allocation. Collaborate with analytics teams to improve attribution and forecasting models. Collaboration & Stakeholder Management Work closely with UX, content, and design teams on high-performing creatives and pages. Partner with sales and CRM teams to improve lead quality and handoff processes. Train internal teams on CRO, PPC best practices, and marketing automation workflows. Present performance insights and strategic recommendations to senior leadership. MarTech & User Journey Optimization Develop MarTech strategies to support campaign tracking, targeting, and personalization. Optimize attribution models to accurately assess campaign impact. Integrate tools like GTM, CRMs, and automation platforms for seamless operations. Align PPC and CRO efforts with available tech stacks to drive end-to-end optimization. Desired Profile Qualifications Bachelors degree in Marketing, Data Analytics, or related discipline. Masters degree is a strong plus. Minimum 8 years of experience in PPC, CRO, and MarTech-driven marketing. Skills & Experience Expertise in CRO techniques, landing page optimization, and behavioral testing. Strong knowledge of PPC ad copy optimization and dynamic ad creatives. Proficiency with tools like Hotjar, Clarity, Copy.ai, GA4, and Looker Studio. Experience with Google Ads scripts, smart bidding, and audience targeting automation. Proven ability to improve conversion rates and reduce CPA in high-budget campaigns. Strong project management and cross-functional collaboration skills.

Location: Onsite Mohali, Punjab Employment Type: Full-time Industry: Performance Marketing / Media Buying About the Role: We're hiring a highly analytical and performance-driven Media Buyer with deep expertise in Google Ads and Meta Ads (Facebook/Instagram) . This role focuses exclusively on search arbitrage strategies acquiring targeted traffic at a cost lower than its monetized value through affiliate offers or direct-response funnels. The ideal candidate knows how to scale campaigns fast, optimize profit margins, and consistently turn paid clicks into measurable revenue. Key Responsibilities: Launch, manage, and scale high-performance paid ad campaigns across Google Ads (Search, Display, GDN) and Meta Ads (FB/IG) . Run search arbitrage campaigns by acquiring traffic to promote high-converting offers or monetized landing pages. Conduct in-depth keyword research , audience targeting , and market analysis to identify profitable search and interest segments. Optimize campaigns daily based on KPIs like CPC, CTR, Conversion Rate, EPC, and ROI . Create, test, and iterate on ad creatives and copy to maximize quality scores and engagement. Collaborate with affiliate managers and ad networks to align traffic strategies with offer availability. Use advanced tracking tools for accurate attribution and reporting. Requirements: 2+ years of experience in media buying for Google Ads and Meta Ads , with a focus on performance marketing. Proven experience running profitable search arbitrage campaigns. Deep knowledge of platform bidding strategies, ad quality scores, and campaign scaling. Skilled in A/B testing creatives and optimizing landing page flows for conversion. Strong analytical skills and proficiency in spreadsheets, dashboards, and attribution platforms. Experience working with affiliate networks, performance-based offers, or direct advertiser deals. Bonus Points: Experience in managing international GEOs and scaling traffic profitably across diverse regions. Familiarity with ad compliance policies and approval processes on Google and Meta. Ability to use automation tools, scripts, or AI-driven optimization to enhance performance. Why Join Us? Competitive salary + Incentive Structure + performance-based bonus 100% remote flexibility with a performance-first culture Access to premium ad tools, tracking systems, and top-tier affiliate network Rapid growth environment with high upside for top performers Learn from a data-driven team scaling campaigns to 67 figures monthly If you can buy traffic smarter than others and consistently generate positive ROI, we want you on our team.

Seeking a PPC Expert with 2+ yrs experience in managing Google, Meta & LinkedIn Ads. Responsible for planning, executing, optimizing & reporting campaigns across industries with a strong focus on performance and ROI. Required Candidate profile A performance-driven marketer with deep platform knowledge, analytical mindset, creative thinking, and proven ability to manage budgets, scale campaigns, and drive measurable growth across channels.

Job Title: Senior Consultant - Customer Value Consultant (Data Analyst) Location: Bangalore / Noida Experience Required: 5 to 8 years Notice Period: Immediate to 45 days maximum Role Overview: We are seeking an experienced Customer Value Consultant (Data Analyst) to join our Digital Experience Cloud team. This role is critical in driving strategic insights and value realization for our Ultimate Success customers. You will collaborate with cross-functional teams to deliver consultative, data-driven value assessments and influence key business decisions. Key Responsibilities: Proactively lead value confirmation engagements for high-value customers using data-driven insights. Translate complex datasets into compelling, actionable recommendations and ROI/value models . Conduct consultative workshops and discovery sessions with internal stakeholders. Support the development and evolution of reporting frameworks, dashboards, and digital tools. Work cross-functionally with Customer Success, Technical Account Managers, Sales, and Value Innovation teams to align business outcomes with Adobe solutions. Present findings and recommendations via persuasive PowerPoint presentations and executive-level storytelling . Required Skills & Experience: 5 to 8 years of experience as a Data Analyst, Business Analyst, or Value Engineer , preferably in a SaaS, media, or professional services environment. Strong analytical background with hands-on experience in evaluating marketing campaigns, software performance, ROI, ROAS, conversion analysis , etc. Proven ability to derive and present insights from data using dashboards, reports, and visual storytelling. Expertise in MS PowerPoint and Excel ; experience with BI tools (Tableau, Power BI, etc.) is a plus. Exceptional critical thinking, problem-solving, and communication skills . Ability to manage multiple priorities, meet deadlines, and thrive in a fast-paced, collaborative environment . Preferred Qualifications: Background in customer value consulting, performance marketing analytics, or strategic consulting . Familiarity with Adobe Experience Cloud products is a strong plus. Additional Details: Candidates must be available to join within 45 days or less .

Key Responsibilities: 1. Web & App Campaign Strategy & Execution: a. Develop and execute integrated performance marketing campaigns across web and app platforms, utilizing channels such as Google Ads, Facebook/Instagram Ads, Apple Search Ads, and display networks. b. Manage and optimize campaigns for both user acquisition (UA) and revenue generation on both web and mobile platforms. c. Implement cross-channel strategies to drive traffic, increase conversions, and maximize ROI. d. Continuously monitor and optimize for performance metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Cost Per Install (CPI), and Lifetime Value (LTV). 2. Data-Driven Optimization & Reporting: a. Use data from both web and app analytics tools (e.g., Google Analytics, Firebase, Appsflyer etc.) to measure campaign performance and identify optimization opportunities. b. Provide detailed reports and insights on campaign performance, identifying trends, challenges, and opportunities to stakeholders. c. Leverage A/B testing methodologies to refine ad creatives, targeting, and bidding strategies for both web and mobile campaigns. d. Monitor user journey across platforms (web and app) to optimize the overall funnel and drive better conversion rates. 3. Creative Development & Campaign Enhancement: a. Collaborate with creative teams to develop high-converting ad creatives (e.g., banners, videos) for both web and mobile platforms that resonate with target audiences. b. Optimize campaign targeting, bidding strategies, and budget allocation for maximum impact on both web and app channels. c. Lead the testing and iteration of campaigns to identify best-performing assets and strategies for scaling. 4. Collaboration with Cross-Functional Teams: a. Work closely with product, design, and tech teams to align on campaign goals, target audiences, and promotional strategies across both web and mobile platforms. b. Provide input and recommendations on App Store Optimization (ASO) and web landing page optimization to enhance conversion rates and user experience. c. Support the development of cross-platform marketing initiatives and seasonal campaigns. 5. Budget & Resource Management: a. Manage the overall budget for web and app marketing campaigns, ensuring efficient spend allocation and optimization for the highest return. b. Make data-driven decisions to shift budget across channels and platforms based on campaign performance. Desired Qualifications: Masters degree in marketing, Business, or related field. 5+ years of experience with cross-platform campaigns (web and app) and advanced targeting techniques. Familiarity with automation tools and bid management platforms is a plus. Knowledge of customer journey mapping and optimizing the user experience across web and app.

We're looking for a sharp, data-driven Performance Marketing Specialist to join our in-house team. This on-site role requires someone who thrives on numbers, understands creative performance, and has the clarity to build high-converting journeys from ad click to checkout. You'll be responsible for managing paid marketing campaigns across Meta, Google, and other performance channels with the goal of driving measurable ROI. Key Responsibilities: Plan, launch, and optimize ad campaigns across Meta Ads, Google Ads (Search, Shopping, Display, YouTube), and more. Analyze performance metrics ( ROAS, CTR, CPA , etc.) to make data-backed optimizations. Develop creative concepts and write ad copies independently to minimize dependency on the content team. Coordinate with the design team to produce visuals based on strong creative briefs. Structure and ideate high-conversion landing pages. Manage GA4, Google Tag Manager, Pixel tracking. Leverage CRO techniques to improve campaign performance and user experience. Conduct A/B testing and audience targeting experiments. Generate reports and actionable insights using analytics tools. Required Skills & Qualifications: 2+ years of performance marketing experience ( e-commerce preferred ). Proficiency in Meta Ads Manager, Google Ads, automation and retargeting strategies. Strong knowledge of GA4 , Google Tag Manager and Pixel tracking. Excellent visualization skills to conceptualize static/video creatives. Expertise in conversion rate optimization (CRO) and data-driven decision-making. Strong written communication for crafting ad copies. Proficiency in budget planning, bid strategy optimization, and audience segmentation. Analytical mindset with a focus on campaign ROI and conversion funnels. Experience with tools like Google Sheets/Excel, Microsoft Clarity, Hotjar, or similar. Nice to Have: Certification in Google Ads/Facebook Blueprint is a plus. Prior experience in a product-based D2C brand is preferred. What We Offer: A dynamic and collaborative work environment. Competitive salary + performance-based incentives (TBD post skill assessment and interview). Opportunities for career growth and professional development. Exposure to exciting projects and campaigns in the e-commerce space. Get surrounded with the latest and greatest in Mobile tech. Location: Poonamallee High Road, Purasaiwalkam. Near Egmore Suburban and Metro Station. Google Map Location: https://goo.gl/maps/pAFQLEtsjdwjP3fe7

Must Scale Vedaoils to 5 Cr/month Can calculate profit per order,ad cost per customer,repeat customer rate etc Knows how to use tools like Shopify, Meta Ads, Google Ads, GA4, Klaviyo, CRM/email etc Run and improve ads on Facebook, Instagram, Google Required Candidate profile Experience in selling physical products online(D2C) & knows how to grow online sales using Facebook/Instagram ads, Google ads, website changes, email marketing etc Prior D2C scale(1–10Cr/mo) required Perks and benefits CTC + bonus + equity

Pre-requisites for consideration of candidature: MBA from premier B-Schools or B.Tech from premier engineering colleges 5+ years of experience in new age internet companies(e.g., e-commerce, EdTech, e-health etc) of having led teams on SEM and SEO with sizable Digital spend is a must have Strong leadership skills and team management experience Good B2C marketing experience and a passion for digital technologies Revenue target responsibility experience in a digital business. Key Job Responsibilities: Define the digital customer acquisition strategy across all digital marketing channels (website, blogs, emails and social media) in line with companys strategy Grow digital acquisition & revenue and hold direct responsibility for driving traffic, conversion and ROI (where to spend, who to target and what will be the return) for all digital acquisition channels including paid search, SEO, affiliate, remarketing, display, etc. Build Digital team internally Maximize optimization and continuously seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more Responsible for the day-to-day performance of digital marketing channels Define key metrics and keep senior leadership informed on a weekly/monthly/ quarterly basis, highlighting trends and opportunities for improvement

We have an urgent opening with our esteemed client. Our client is a D2C brand in FMCG sector. Our client has launched multiple new and innovative products in the chocolate and confectionery category. Designation : Performance Marketing Manager Experience : 2 years+ experience in Performance Marketing Location : Goregaon East (Hybrid) Roles & Responsibilities: Performance Marketing: Plan, execute, and optimize paid digital campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms. Develop, implement, and manage PPC campaigns to maximize ROI and reduce customer acquisition costs (CAC). Leverage data analytics and consumer insights to enhance campaign effectiveness and drive continuous improvement. Monitor KPIs such as CTR, conversion rates, ROAS, and customer retention metrics. Conduct A/B testing of ad creatives, landing pages, and marketing copy to improve campaign performance. Collaborate with creative teams to develop high-performing ad creatives and landing pages. Stay updated with digital marketing trends, algorithms, and industry best practices. Online Channel Management: Manage and grow an online sales channel, ensuring strong visibility and sales performance. Develop and execute promotional campaigns and partnerships to enhance online sales. Optimize product listings, pricing strategies, and customer experience to drive conversions. Analyze online channel performance and implement strategies for continuous improvement. Coordinate with supply chain and logistics teams to ensure smooth fulfillment and inventory management. Monitor competitor activities and market trends to stay ahead in the digital space.

We're Hiring for Performance Marketing role with Impact Guru Role : Performance Marketing Location : Mumbai (Andheri - Marol) About Us : ImpactGuru.com is a leading crowdfunding platform that helps individuals and organizations raise funds for medical, social, and personal causes. We are looking for a dynamic and experienced Senior Performance Marketing Executive to lead our paid advertising initiatives and contribute to full-funnel analysis, driving our mission forward. Key Responsibilities: Strategy Development: Create and implement paid performance marketing strategies across multiple digital platforms. Campaign Management: Oversee and optimize advertising campaigns on Meta, Google, and other relevant platforms to maximize ROI. Full-Funnel Analysis: Conduct comprehensive full-funnel analysis to identify opportunities for growth and improvement in the marketing funnel. Reporting & Analysis: Lead ad hoc reporting and analysis to support data-driven decision- making and strategic planning. Collaboration: Work closely with cross-functional teams to ensure marketing efforts are aligned with overall business objectives. Trend Monitoring: Stay informed on industry trends, emerging technologies, and best practices in digital advertising. Requirements: Experience: Minimum of 2 years of hands-on experience in paid performance marketing. Platform Expertise: Proven expertise in managing and optimizing campaigns on Meta and Google ad platforms. Analytical Skills: Strong analytical abilities with experience in full-funnel analysis and ad hoc reporting. Communication: Excellent verbal and written communication skills, with the ability to lead and collaborate effectively. Education: Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience. Preferred Qualifications: Platform Diversity: Experience with additional advertising platforms beyond Meta and Google. Tools Knowledge: Familiarity with marketing automation and CRM tools. SEO & Content Marketing: Basic knowledge of SEO and content marketing principles. Interested candidates share their updated resume to durgadevi.karpan@impactguru.com

ROLE OVERVIEW As a Performance Marketing Associate at ???? / SAADAA, you will assist in managing and optimizing paid advertising campaigns across various digital platforms. You will work closely with the senior marketing team to ensure that our performance marketing strategies are executed effectively, helping to drive customer acquisition and brand awareness. WHAT WILL YOU BE RESPONSIBLE FOR? Campaign Management: Assist in setting up, monitoring, and optimizing paid campaigns across Google Ads, Meta Ads, and other digital platforms. Performance Optimization: Analyze campaign performance data, identifying trends and insights to optimize ROI and improve performance. Ad Copy & Creative Input: Collaborate with the creative team to develop and test ad copy, creatives, and landing pages that drive conversions. Keyword Research & Audience Targeting: Conduct keyword research and audience segmentation to ensure that campaigns are targeting the right customers. A/B Testing: Assist in executing A/B tests on ads, landing pages, and bidding strategies to improve campaign performance. Reporting: Prepare regular reports on campaign performance, providing insights and recommendations for future improvements. Budget Management: Support in tracking and managing daily campaign budgets, ensuring efficient allocation and spending. Stay Updated: Keep up with the latest trends and best practices in digital marketing, platform updates, and algorithm changes. WHO YOU ARE? Experience: 1-2 years of experience in performance marketing, preferably in a digital or e-commerce environment. Platform Knowledge: Hands-on experience with Google Ads, Meta Ads, and other digital advertising platforms. Analytical Skills: Strong analytical abilities, comfortable with data analysis and performance metrics. Optimization Focus: Understanding of key performance marketing metrics like CTR, CPA, CPC, ROAS, etc., and experience in optimizing campaigns based on these metrics. Attention to Detail: Ability to manage multiple campaigns while paying close attention to detail and performance nuances. Collaborative: Ability to work collaboratively with cross-functional teams including creative and content teams. Communication: Good communication skills to share insights and performance updates with the team. WHY BE A PART OF ???? / SAADAA? Do you feel out of place in a world full of unnecessary complexities? Do you find joy in little things? Are you an avid reader with a curiosity for understanding how things work and how we got here? Do you believe life is simple and people around you are focusing on the wrong things? Are you excited by the idea of learning new things or solving problems with the simplest solutions? If the answer to all the above questions is yes, you are in the right place. The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption. We at ???? / SAADAA believe simplicity with better basics is the way to live a fulfilling life. WHAT DO WE OFFER? A team of empathetic problem solvers The Right Compensation Growth path to becoming a leader An opportunity to drive meaning with products A culture of continuous learning Freedom: freedom to explore, fail, and learn

Company Description: STC is a Marketing Company that has established itself in the field for more than decades providing 360 services in the field of digital marketing. STC has it's expertise in providing out of the box solutions which manifests a slogan of We think You prosper without any compromises. Role Description: We are looking for a proactive and detail-oriented E-commerce Manager. The ideal candidate will have a strong understanding of e-commerce platforms, online retail trends, and customer behavior, with a focus on driving sales and optimizing the online shopping experience. Key Responsibilities: Analytical Skills and Sales experience Strong Communication and interpersonal skills Experience in E-Commerce and Marketing Ability to strategize and execute successful online campaigns Knowledge of digital marketing trends and tools Bachelor's degree in Business Administration, Marketing, or related field Experience with online retail platforms is a plus Salary and Benefits Open pay Paid leave Abide under - STC Groups indirectly, Networks Directly Working days - 6 Days