Note: This is an immediate requirement . We kindly request applicants to apply only if they are available to join at short notice , as we are looking to onboard the right candidate without delay. Role & responsibilities Plan, implement, and manage PPC campaigns across Google Ads (Search, Display, Shopping, Video). Manage campaign budgets and bidding strategies effectively. Conduct thorough keyword research , competitor analysis, and audience segmentation. Monitor campaign performance and optimise for maximum CTR, conversion rate , and ROAS . Create compelling ad copies and A/B test creatives and landing pages. Implement and troubleshoot Google Tag Manager (GTM) and Google Analytics 4 (GA4) tracking. Report campaign metrics with actionable insights via Data Studio or internal dashboards. Improve Google indexing , ad relevance , and Quality Scores . Collaborate with SEO, content, and design teams to maintain cross-channel synergy. Preferred candidate profile Were looking for a highly motivated and data-savvy PPC marketing professional who thrives in a fast-paced, performance-driven environment. The ideal candidate will bring a mix of strategic insight, technical expertise, and a passion for digital innovation. Education & Certifications Bachelors/Master's degree in Marketing , Business , Information Technology , or related fields. Preferred: Certifications in: Google Ads (Search, Display, Video, Shopping) Google Analytics 4 (GA4) Google Digital Unlocked / Skillshop Meta Ads / HubSpot (a plus but not mandatory) Experience 46 years of hands-on experience managing Google Ads campaigns (Search, Display, Shopping, and Video). Proven track record of managing ad spends of 5L+ per month with measurable ROI. Demonstrated experience with performance marketing , lead generation , and eCommerce (if applicable). Exposure to multi-channel attribution , conversion funnel optimization , and marketing automation tools is a plus. Mindset & Attributes Growth-oriented : Always curious, always learningactively stays updated on Google Ads and digital trends. Analytical & detail-driven : Excels at interpreting data and turning insights into action. Self-starter : Can work independently while collaborating effectively across teams. Results-focused : Obsessed with metrics like CTR, CPA, ROAS, and Quality Score. Ethical marketer : Adheres to best practices, user-centric thinking, and brand voice consistency. Other Preferences Previous experience in B2B SaaS , IT services , or digital consulting domains is desirable. Comfortable working in a structured but agile work culture . Based in or willing to relocate to Bangalore .
