Performance Marketing Specialist

About Rysysth Technologies:

Rysysth Technologies is a growing IT company specializing in Microsoft technologies and digital solutions. We provide SharePoint SPFx development, Power Automate solutions, Azure cloud services, Copilot Studio implementations, and custom web development. As a new company, we're building our reputation as the preferred technology partner for digital transformation.

Role Overview:

• The Performance Marketing Manager will be responsible for strategizing, executing, and analyzing paid digital campaigns across multiple platforms, with a strong emphasis on LinkedIn Ads, Meta (Facebook & Instagram), and Google Ads.
• This role requires a data-driven professional who understands B2B marketing funnels, audience segmentation, ad creatives, and conversion optimization.

Key Responsibilities:

• Develop, execute, and optimize paid marketing campaigns across LinkedIn Ads, Meta, and Google Ads.
• Plan and implement lead generation strategies targeting B2B audiences in the technology and IT services space.
• Create campaign structures, audience segmentation, and budget allocation strategies to maximize ROI.
• Build, test, and scale LinkedIn ad campaigns (Sponsored Content, InMail, Lead Gen Forms, Conversation Ads, etc.).
• Manage Meta Ads campaigns for awareness and engagement across relevant audiences.
• Collaborate with the design and content team to develop high-converting ad creatives and landing pages.
• Track KPIs such as CPL, CTR, CPC, CAC, and ROI and present insights with actionable recommendations.
• Conduct A/B testing across creatives, audiences, and landing pages to improve campaign performance.
• Stay updated with the latest ad platform trends, bidding strategies, and algorithm changes.
• Manage campaign budgets, monthly reports, and marketing analytics dashboards.

Required Skills & Experience:

• 4–5 years of hands-on experience in Performance Marketing.
• Proven track record managing and scaling LinkedIn Ads campaigns (mandatory).
• Strong experience with Meta Ads Manager, Google Ads, and retargeting strategies.
• Deep understanding of B2B marketing, sales funnels, and conversion tracking.
• Proficiency in tools such as Google Analytics, Tag Manager, and LinkedIn Campaign Manager.
• Data-driven mindset with strong analytical and problem-solving skills.
• Ability to plan and manage end-to-end campaign cycles from ideation to reporting.
• Excellent written and verbal communication skills.