Performance Marketing Specialist

Straction Consulting

What We Do

Since the last 7+ years since its incorporation, Straction Consulting has offered specialized services in areas of Digital Marketing such as Search Engine Optimization (SEO), PPC / Paid Marketing, Performance Marketing, eCom Marketplace Ads, Social Media Marketing, and much more.

We take pride in servicing our esteemed clients such as Airtel, PayBima (Mahindra Insurance Brokers Ltd.), Turtlemint, IIFL, KPN, HiCare, Vedantu, upGrad, IDP, Great Learning, Sikkim Manipal University, Amity Online, SOTC, Luxury Escapes, FabHotels, RedDoorz, Tak Channels (UPTak, CrimeTak and SportsTak), Raw Pressery, Soulfull, Monsoon Harvest, Greendigo, StarQuik, 1000Farmacie and a host of other international brands as well. We helped these brands and a host of other corporates / Startups from various industries boost their Digital Marketing practices for continual long-term growth.

Role:

Responsibilities:

* Plan, activate, track, monitor and optimize campaigns & its corresponding spends based on the data insights
* Setting up and managing Ad campaigns, Ad Groups, Ad copies, Keywords, Bid types, and budgets on a regular basis (based on historic performance, business requirements, etc.) * Should have working knowledge of Google Ads platform, Amazon Vendor Central and Seller Central platforms, other eCom Marketplace Ads platforms * Collaborate with Clients / internal Agency team and devise strategize and actions to optimize key KPIs like RoAS, CPCs and Conversion Rate and more. * Daily / Weekly / Monthly tracking and reporting to Clients on key Paid Marketing campaign metrics * Coordinating with internal Agency team or, with Client team towards ensuring proper analytics (GA4 tracking) in place for continued data tracking

Desired Candidate Profile

* Good written and verbal communication skills

* Analytical mindset and learning ability to spot data patterns and take needful actions accordingly

Desired Skill Sets

* Certification in Google Ads / Google Analytics / Amazon Ads

* A Certification / Course in Digital Marketing from any Institute

* Comfortable working with MS-Excel, Google Sheet and PowerPoint for reporting and planning purposes

Requirement:

To Apply: