Performance Marketing Specialist

About Kapable

Kapable

detail-oriented Performance Marketing specialist

The Role

You will be responsible for managing day-to-day ad campaign execution across channels, ensuring efficient budget allocation, and supporting the growth team in driving measurable results.

If you love working with ad dashboards, setting up campaigns, testing creatives, and optimizing performance, this role is for you.

Responsibilities

• Execute and manage

  Ad campaigns across Google Ads, Meta, and Linkedin Ads

  .
• Handle campaign creation, targeting setup, budgeting, and reporting.
• Monitor campaigns daily to ensure

  optimal performance (CTR, ROAS, conversions)

  .
• Support the growth team with

  A/B testing

  and creative experiments.
• Use

  Hubspot CRM

  and marketing automation tools to integrate campaigns with lead funnels.
• Ensure

  accurate tracking & reporting

  with dashboards and analytics tools.
• Collaborate with marketing, content, and design teams for campaign assets.

Requirements

• Desired experience of 2 - 3 years

  in Ad operations or paid campaign execution.
• Proven expertise in

  Google Ads, Meta Ads, and Linkedin Ads

  .
• Background in

  B2C businesses

  (edtech, healthcare, or service-driven industries preferred where ).
• Knowledge of

  Hubspot

  or other marketing automation/CRM platforms.
• Understanding of

  appointment booking funnels

  and customer acquisition flows.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.

Logistics

Location:

Working Days:

Timings

Full time | Onsite

Nice-to-Haves

• Prior experience in

  edtech marketing

  .
• Certifications from programs such as

  GrowthX, Kraftshala Marketing Launchpad, or MICA

  will be considered a strong plus.
• Exposure to

  lead generation funnels

  and lifecycle marketing.