Performance Marketing Manager

Job Description

Digituall is a full-fledged digital marketing company that thrives on creativity and embraces the digital landscape. We believe in tailoring our strategies to meet the unique needs of each client. Our team of creative and analytical minds combines strategic thinking with innovative ideas to deliver solutions that drive brand growth, increase sales, and connect with target audiences in the ever-evolving digital space. Our success is credited to our passionate employees who consistently bring creative ideas to the table, ensuring that our clients' brands have the much-needed WOW factor. Role Overview: We are seeking an experienced and results-driven Performance Marketing Manager to join our team at Digituall. As the Performance Marketing Manager, you will be responsible for leading and optimising performance marketing campaigns for our international clients. You will work closely with cross-functional teams to develop and implement digital advertising strategies, manage budgets, and drive measurable results across various platforms and channels. Responsibilities:  1. Performance Marketing Strategy: - Develop and execute performance marketing strategies that align with clients' objectives, target audiences, and budget constraints. - Conduct thorough research and analysis of client industries, target markets, and competitors to identify opportunities and develop effective campaign strategies. - Collaborate with the creative team to align messaging, visuals, and landing pages with campaign objectives and optimise conversions. 2. Campaign Management: - Lead the end-to-end management of performance marketing campaigns, including planning, execution, optimisation, and reporting. - Create, monitor, and optimise campaigns across various digital advertising platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and more. - Implement A/B testing methodologies to optimise campaign performance and drive continuous improvements. - Track campaign metrics, analyse data, and provide regular reports to clients and internal stakeholders, highlighting key insights and recommendations. 3. Budget Management: - Develop and manage campaign budgets, ensuring optimal allocation of resources to maximise return on investment (ROI) and achieve campaign objectives. - Continuously monitor and optimise campaign spend to drive efficiency and improve overall performance. - Provide budget recommendations and forecasts based on campaign objectives and historical data. 4. Conversion Tracking and Analytics: - Implement and manage conversion tracking mechanisms to accurately measure campaign performance and attribution. - Analyse campaign data and performance metrics to identify trends, opportunities, and areas for improvement. - Provide data-driven insights and recommendations to optimise campaigns and enhance overall marketing strategies. 5. Client Relationship Management: - Serve as the primary point of contact for international clients regarding performance marketing campaigns. - Understand clients' business goals, marketing objectives, and expectations, and ensure alignment with campaign strategies. - Conduct regular client meetings and presentations to communicate campaign performance, address concerns, and provide strategic recommendations. Requirements: - Bachelor's degree in Marketing, Business Administration, or a related field. - Proven experience of 5+ years in performance marketing, digital advertising, or related roles. - Must have 2+ years of agency experience managing the ads for clients. - In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant platforms. - Must have worked on a full funnel marketing using omnichannel strategy. - Strong analytical skills and the ability to interpret complex data and provide actionable insights. - Proficiency in campaign tracking, analytics tools, and data visualisation platforms. - Experience in managing and optimising campaign budgets to drive maximum ROI. - Excellent project management skills with the ability to prioritise tasks, meet deadlines, and deliver results in a fast-paced environment. - Exceptional communication and presentation skills, with the ability to effectively communicate complex concepts to clients and internal stakeholders. - Up-to-date knowledge of industry trends, best practices, and emerging technologies in performance marketing and digital advertising. Join our dynamic and creative team at Digituall and be part of a company that values innovation, creativity, and delivering exceptional results through performance marketing strategies.