Performance Marketer

Performance Marketing

• Own and execute paid marketing strategy across Google, Meta (Facebook/Instagram), LinkedIn, YouTube, and affiliate platforms.
• Lead end-to-end campaign creation—from audience segmentation and ad copy to creatives and landing page integration.
• Continuously optimize campaigns for improved CTR, CPA, and ROAS.
• Collaborate with product, sales, and content teams to align campaigns with business goals.
• Stay ahead of trends in ad platforms, targeting, and growth strategies.
• Conversion Funnel Focus: Drive full-funnel campaigns, cover awareness, lead generation, conversion, and retention; apply testing methodologies like A/B or multivariate testing to improve landing page effectiveness.
• Budget Management: Take ownership of monthly/quarterly ad spends with authority to allocate budgets across platforms for maximum ROI.
• Compliance & Data Privacy: Ensure all campaigns adhere to regulations such as GDPR and India’s DPDP Act, maintaining strict data privacy standards.
  

Social Media Management

• Develop and implement a comprehensive social media strategy to strengthen brand presence.
• Manage day-to-day publishing, engagement, and community building across LinkedIn, Instagram, Twitter/X, Facebook, and YouTube.
• Create and oversee content calendars ensuring brand consistency and storytelling impact.
• Collaborate with designers, writers, and videographers to create platform-specific content (posts, reels, shorts, stories).
• Track social performance (engagement, reach, growth) and optimize strategy accordingly.
• Build influencer and industry collaborations to extend reach.
  

Customer Relationship Management (CRM)

• Setup and manage CRM automation to enable segmentation and personalized outreach.
• Configure workflows across WhatsApp, SMS, and Email for lead nurturing and re-engagement.
• Monitor engagement metrics, conversion rates, and attributed revenue to optimize customer journeys.
  

Skills And Knowledge

• Performance Marketing | Google Ads | Meta Ads | LinkedIn Campaign Manager | YouTube Ads
• Social Media Strategy & Execution | Content Calendar Planning | Community Management
• Strong understanding of CRM platforms (HubSpot, Salesforce, Zoho, etc.)
• Analytics & Reporting (Google Analytics, Mixpanel, social media analytics tools)
• Hands-on experience with WhatsApp Business API, SMS gateways, and Email marketing tools
• Creative storytelling with an eye for trends, memes, and digital engagement
• Detail-oriented with strong analytical and problem-solving skills
• Effective communication skills – Verbal & Written
• Proactive, organized, and results-driven approach
  

Experience

• Strong exposure in Housing Loans, Liability Products, Mutual Fund or Insurance sales.
• Proven track record of handling teams of 50+ members. Preference for candidates who have experience in building / setting up teams.
• Retail finance industry background (Housing loan, Insurance, Liability products)
• B2C sales and customer relationship management exposure
  

Experience Background

• Performance Marketing, Digital Campaign Management, CRM Automation
  

Education Qualification

• Bachelor’s degree in marketing, Business, Communications, or a related field (MBA preferred)
  

Salary