Company DescriptionThe Agency Way (TAW) is a forward-thinking marketing agency that prioritizes building relationships over partnerships. Our team of marketing, technology, and creative professionals is dedicated to fostering client growth in the fast-paced digital landscape. Trusted by clients who see us as an extension of their team, we provide data-backed insights to enhance understanding of audience behavior. Our approach has resulted in higher retention rates and reduced marketing spend for our clients. Role DescriptionThis is a full-time on-site role for a Senior Account Manager, located in Gurugram. The Senior Account Manager will oversee client accounts, ensuring their marketing needs are met and growth objectives achieved. Daily tasks include client communication, strategy development, managing marketing campaigns, and analyzing performance data. The role involves collaborating with various internal teams to execute marketing strategies and solve client challenges. Qualifications5+ years of experience in client communication, account management, and relationship buildingStrong skills in strategy development, campaign management, and performance analysisProficiency in digital marketing, including SEO, PPC, and social media marketingAbility to work collaboratively with marketing, creative, and technical teamsExcellent problem-solving skills and attention to detailStrong written and verbal communication skillsBachelor's degree in Marketing, Business, or a related fieldRelevant experience in a marketing agency or similar environment
Company Description The Agency Way (TAW) is a dynamic marketing agency that prioritizes building strong relationships with clients. We are not your typical agency filled with complex marketing jargon; instead, our team of marketing, technology, and creative professionals focuses on client growth with data-backed insights. We care deeply about how our clients compete in the fast-paced digital landscape, helping them understand their audience's purchasing behavior, interests, and intents. Our approach has led to higher retention rates and reduced marketing spend for our clients. Based in Gurugram, TAW is dedicated to boosting client growth by enhancing and supporting their marketing strategies. Role Description This is a full-time, on-site role for a Public Relations Manager located in Gurugram. The Public Relations Manager will be responsible for crafting and distributing press releases, managing media relations, strategizing and implementing public relations campaigns, and developing strategic communications plans. This role also involves liaising with clients, media outlets, and internal teams to ensure cohesive and effective communication strategies. Key Responsibilities: Develop and implement effective PR strategies that align with overall brand objectives. Write and distribute press releases, media pitches, and speeches. Build and maintain strong relationships with journalists, media houses, bloggers, and influencers. Coordinate interviews, press conferences, and other media opportunities. Monitor media coverage and prepare reports on PR performance and ROI. Manage and update media databases and press kits. Handle crisis communication and assist in damage control if needed. Collaborate with the marketing and social media teams to align messaging across all platforms. Organize PR events, product launches, and brand activations. Track industry trends and competitor PR activities. Requirements: Bachelor's degree in Public Relations, Communications, Journalism, or related field. 4-5 years of experience in public relations, corporate communications, or media (adjust for role level). Exceptional verbal and written communication skills. Strong media network and experience working with journalists and media outlets. Ability to manage multiple projects under tight deadlines. Experience with PR tools (e.g., Meltwater, Cision, PR Newswire) is a plus. Creative thinking and strong storytelling ability. Confident, persuasive, and a team player. Show more Show less
Company Description Welcome to The Agency Way! We are a unique marketing agency that values relationships over partnerships. Our team comprises marketing, technology, and creative professionals dedicated to climbing mountains to grow your business. We use data-backed insights to help clients understand their audience's purchasing behavior, leading to higher retention rates and reduced marketing spend. We support our clients as an extension of their team, always ready to assist them to achieve 5X growth. Key Responsibilities: Write clear, concise, and compelling copy for ads, social media, websites, email campaigns, landing pages, product descriptions, blogs, and more. Collaborate with designers, marketers, and stakeholders to ensure messaging consistency across all channels. Research and understand target audiences, brand voice, and industry trends. Edit and proofread content to maintain high quality and alignment with brand tone. Take ownership of assigned projects and manage deadlines effectively. Adapt writing style to match various tones (informal, corporate, humorous, persuasive, etc.). Incorporate SEO best practices into web and blog content (if required). Participate in brainstorming sessions and contribute to creative campaign ideas. Requirements: Bachelor's degree in English, Communications, Marketing, Journalism, or a related field. 2-3 years of experience as a copywriter or content writer. Exceptional writing, editing, and proofreading skills. Ability to handle multiple projects and meet deadlines in a fast-paced environment. Strong understanding of content marketing and audience engagement. Familiarity with digital platforms (Google, Meta, LinkedIn, etc.) and content management systems (e.g., WordPress). Knowledge of SEO and keyword optimization is a plus. A strong portfolio showcasing diverse writing samples. Show more Show less
Key Responsibilities: Develop, customize, and maintain websites on WordPress and Shopify platforms. Implement themes, plugins, and third-party integrations. Build responsive and SEO-friendly front-end layouts. Troubleshoot and fix bugs, performance issues, and compatibility problems. Collaborate with designers and project managers to bring creative concepts to life. Optimize site speed, security, and performance. Manage CMS content updates and routine maintenance. Ensure cross-browser and cross-device compatibility. Stay updated with the latest development trends and technologies. Requirements: Bachelor's degree in Computer Science, Web Development, or related field (preferred). 1–2 years of hands-on experience with WordPress and/or Shopify development. Proficient in HTML5, CSS3, JavaScript/jQuery, and basic PHP. Understanding of Shopify Liquid templating language. Experience with responsive design and mobile-first development. Familiarity with SEO best practices and page speed optimization. Knowledge of version control tools like Git (preferred). Strong problem-solving skills and attention to detail. Ability to work independently and manage multiple projects simultaneously. Show more Show less
The Agency Way is a dynamic marketing and advertising agency dedicated to crafting impactful campaigns and experiences for leading brands. We believe in creativity with strategy, and we’re looking for a Graphic Designer who shares our vision for bold, engaging, and effective design. Key Responsibilities: Conceptualize and create visual content for digital and print: social media creatives, branding materials, presentations, brochures, banners, ads, and more. Collaborate closely with the marketing, content, and creative teams to align design with brand strategy and campaign goals. Translate client briefs into visually appealing and impactful designs. Stay updated with design trends, tools, and industry best practices. Manage multiple design projects simultaneously, ensuring timely delivery and high-quality output. Work on brand identity design including logos, brand guides, and visual systems. Ensure consistency and attention to detail across all design outputs. Requirements: 2–4 years of professional experience as a graphic designer in an agency or creative environment. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Figma (preferred). Strong portfolio showcasing design work across different formats (social media, print, digital, branding). Good understanding of layout, typography, and color theory. Ability to take feedback positively and adapt design styles accordingly. Strong time management and organizational skills. Good to Have: Experience with motion graphics/video editing tools (e.g., After Effects, Premiere Pro). UI/UX exposure or interest in web design. Experience working with enterprise and D2C brands. Show more Show less
This role demands a sharp business mind with strong industry connections and an understanding of the PR and communications landscape. You will be responsible for acquiring new clients, identifying business opportunities, pitching services, and building relationships that contribute to the growth of the PR vertical. Key Responsibilities: Identify, approach, and convert potential clients for PR services (corporate, lifestyle, celebrity, startup, etc.) Lead the end-to-end pitch process: from understanding briefs and crafting customized proposals to presenting and closing deals. Build strong relationships with brand managers, CMOs, founders, and decision-makers. Understand client needs and collaborate with internal teams (PR, strategy, creative) to create compelling solutions. Stay updated on PR industry trends, media movements, and competitor offerings. Represent the agency at industry events, panels, and networking forums to generate leads. Work on achieving monthly and quarterly revenue targets. Requirements: 3–5 years of experience in business development, client servicing, or sales within a PR agency or communication firm. Strong understanding of the PR ecosystem, including media mandates, press releases, reputation management, and influencer collaborations. Excellent communication, presentation, and negotiation skills. Existing network and contacts within brands and industries that require PR services. Strategic thinker with the ability to identify and act on business opportunities. Show more Show less
As a PR Specialist, you will be responsible for developing and executing strategic public relations plans that enhance brand visibility, shape public perception, and drive media engagement across platforms. Key Responsibilities: Develop and implement PR strategies aligned with brand goals. Write and distribute press releases, media pitches, and communication materials. Build and maintain relationships with journalists, editors, bloggers, and influencers across print, digital, and broadcast media. Secure high-quality media placements for clients across sectors. Monitor media coverage and provide regular PR reports with analytics and ROI. Plan and coordinate media interviews, press conferences, and events. Collaborate with internal teams (content, digital, creative) for integrated communication efforts. Stay updated with industry trends, media movements, and news cycles relevant to clients. Requirements: 3-5 years of experience in PR, media relations, or communications (agency experience preferred). Excellent written and verbal communication skills. Strong media network and proven track record of media placements. Ability to craft compelling stories and pitch them effectively. Detail-oriented, proactive, and strong organizational skills. Familiarity with media monitoring tools and PR databases. Show more Show less
As an Influencer Marketing Executive, you will support the team in planning and executing influencer campaigns across social platforms. You will interact with content creators, coordinate brand collaborations, and help drive campaigns from brief to execution. Key Responsibilities: Assist in identifying relevant influencers based on brand and campaign needs. Support outreach and coordination with creators across platforms like Instagram, YouTube, and LinkedIn. Maintain and update influencer databases and campaign trackers. Help with briefing influencers, tracking deliverables, and following up on timelines. Collaborate with internal teams (creative, content, strategy) for campaign alignment. Monitor ongoing campaigns and gather insights and screenshots of live posts/stories. Support in compiling campaign reports and performance metrics. Responsibilities: A recent graduate or post graduate in Marketing, Mass Communication, PR, or a related field. Passionate about social media, content creation, and digital trends. Familiar with platforms like Instagram, YouTube, and emerging creator platforms. Strong communication and interpersonal skills. Organized, proactive, and willing to learn. Bonus if you’ve interned in influencer marketing or worked on a college fest/social media page. Show more Show less
About Us: The Agency Way is a fast-growing marketing and advertising agency delivering creative, strategic, and performance-driven solutions for brands across industries. We're looking for a talented Content Writer with 3 years of experience who can bring fresh ideas, clear storytelling, and brand-aligned writing across digital platforms. Key Responsibilities: Write clear, compelling, and error-free content for websites, social media, emailers, blogs, ad campaigns, scripts, and more. Understand brand tone and messaging to create content that resonates with the target audience. Collaborate with the design, strategy, and social media teams to align content with visual direction and campaign goals. Conduct keyword research and use SEO best practices to increase web traffic. Proofread and edit content before publishing. Stay up to date with industry trends and competitor content to bring fresh ideas to the table. Work on multiple client brands across industries, adapting voice and tone accordingly. Requirements: Minimum 3 years of proven experience in content writing in a marketing, digital agency, or brand environment. Excellent writing, editing, and proofreading skills in English. Strong understanding of SEO and content marketing principles. Ability to work under deadlines and manage multiple projects simultaneously. Creativity, attention to detail, and a passion for storytelling. Familiarity with tools like Grammarly, SurferSEO, Google Docs, etc., is a plus. Nice to Have: Experience writing scripts for reels, short videos, or campaigns. Basic understanding of social media trends and formats. Exposure to brand strategy or campaign conceptualization.
Hey all the creative mind out there, we’re looking. If you are a Graphic Designer who lives and breathes creativity, has a keen eye for detail, and knows how to turn imagination into visuals that make people stop, stare, and feel, you are the ONE. If you think outside the box (and sometimes throw the box away altogether 👀), we want you on our team. Job Description: As our Graphic Designer, you’ll be the creative powerhouse behind visually striking designs that amplify brand voices across digital and offline platforms. You’ll collaborate with our strategy, content, and digital teams to produce work that doesn’t just look good—it makes an impact. Roles & Responsibilities: Conceptualize and design creative assets for digital campaigns, social media, websites, and print. Bring abstract ideas to life through fresh, innovative visuals. Collaborate closely with creative, content, and marketing teams to ensure brand consistency. Stay on top of design trends and push creative boundaries to craft standout campaigns. Translate briefs into designs that not only meet but exceed client expectations. Manage multiple projects and deadlines without compromising on quality. Have hands on experience on crafting brand identity from scratch. Worked with notable clients. Requirements: 3–4 years of proven experience as a Graphic Designer (agency experience preferred). Strong portfolio showcasing a mix of digital and print work. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects is a plus). Ability to think conceptually and deliver designs that tell a story. Strong attention to detail, creativity, and originality. Good communication and teamwork skills. A passion for design and eagerness to keep learning and experimenting. If you’re ready to design with purpose and creativity, send us your CV and portfolio at hr@theagencyway.co.in with the subject line: “Graphic Designer Application”. ✨ At The Agency Way, creativity isn’t just part of the job—it’s a way of life.
About the job We are seeking a highly skilled and experienced in Performance Marketing to join our team. The ideal candidate will have at least 4 years of experience in the Paid Media department and a proven track record of driving successful marketing campaigns. The Manager will be responsible for overseeing all aspects of performance marketing, including strategy development, campaign execution, and analysis. Roles And Responsibilities Develop and implement performance marketing strategies to drive customer acquisition and retention Manage and optimize paid media campaigns across various channels, including SEM, display, social, and affiliate marketing Analyze campaign performance data to identify trends and opportunities for optimization Collaborate with cross-functional teams to ensure alignment on marketing goals and objectives Stay up-to-date on industry trends and best practices in performance marketing Lead a team of performance marketing specialists to execute campaigns and achieve KPIs Monitor and report on key performance metrics to senior management Qualifications Bachelor's degree in Marketing, Business, or related field Minimum of 4 years of experience in performance marketing, with a focus on paid media Strong analytical skills and proficiency in data analysis tools Excellent communication and leadership abilities Experience managing a team of marketing professionals Google Ads and Facebook Ads certification is a plus If you are a results-driven marketing professional with a passion for driving business growth through performance marketing, we encourage you to apply for this exciting opportunity.
About the job We are seeking a highly skilled and experienced in Performance Marketing to join our team. The ideal candidate will have at least 4 years of experience in the Paid Media department and a proven track record of driving successful marketing campaigns. The Manager will be responsible for overseeing all aspects of performance marketing, including strategy development, campaign execution, and analysis. Roles And Responsibilities Develop and implement performance marketing strategies to drive customer acquisition and retention Manage and optimize paid media campaigns across various channels, including SEM, display, social, and affiliate marketing Analyze campaign performance data to identify trends and opportunities for optimization Collaborate with cross-functional teams to ensure alignment on marketing goals and objectives Stay up-to-date on industry trends and best practices in performance marketing Lead a team of performance marketing specialists to execute campaigns and achieve KPIs Monitor and report on key performance metrics to senior management Qualifications Bachelor's degree in Marketing, Business, or related field Minimum of 4 years of experience in performance marketing, with a focus on paid media Strong analytical skills and proficiency in data analysis tools Excellent communication and leadership abilities Experience managing a team of marketing professionals Google Ads and Facebook Ads certification is a plus If you are a results-driven marketing professional with a passion for driving business growth through performance marketing, we encourage you to apply for this exciting opportunity.
As a PR Specialist, you will be responsible for managing and executing public relations campaigns for our diverse range of clients. Your role will involve constructing press releases, managing media relations and monitoring the public perception of the organization or individual represent. Key Responsibilities:- 1. Develop and maintain relationships with media outlets, journalists, and industry influencers to secure coverage for the organization’s initiatives, products and services. 2. Stay up-to-date with the latest PR trends and best practices, and make recommendations for improvement. 3. Write compelling press releases and distribute to relevant media outlets. Monitor press coverage and report on the effectiveness of PR campaigns. 4. Work with senior management to develop crisis communication plans and respond to crisis situations in a timely and effective manner. 5. Develop and maintain PR campaigns that align with the organization or individual’s goals and objectives. 6. Ensure all external communication is consistent with the organization’s messaging and values. Requirements:- 1. Bachelor’s degree in Communications, Public Relations, Journalism, or a relevant field. 2. Minimum 2-3 years of agency experience is necessary. 3. Familiarity with media monitoring and reporting tools. 4. Strong organizational and project management skills. 5. Excellent written and verbal communication skills. 6. Excellent media relations skills. 7. Strong attention to details. 8. Ability to work effectively in a team environment. 9. Ability to work under pressure and manage multiple projects simultaneously. Interest candidates can share the Resume over mail at hr@theagencyway.co.in under the subject line "PR Specialist Resume". Note: Immediate Joiners Only.
We are seeking a highly skilled and experienced in Performance Marketing to join our team. The ideal candidate will have at least 4 years of experience in the Paid Media department and a proven track record of driving successful marketing campaigns. The Manager will be responsible for overseeing all aspects of performance marketing, including strategy development, campaign execution, and analysis. Roles And Responsibilities Develop and implement performance marketing strategies to drive customer acquisition and retention Manage and optimize paid media campaigns across various channels, including SEM, display, social, and affiliate marketing Analyze campaign performance data to identify trends and opportunities for optimization Collaborate with cross-functional teams to ensure alignment on marketing goals and objectives Stay up-to-date on industry trends and best practices in performance marketing Lead a team of performance marketing specialists to execute campaigns and achieve KPIs Monitor and report on key performance metrics to senior management Qualifications Bachelor's degree in Marketing, Business, or related field Minimum of 4 years of experience in performance marketing, with a focus on paid media Strong analytical skills and proficiency in data analysis tools Excellent communication and leadership abilities Experience managing a team of marketing professionals Google Ads and Facebook Ads certification is a plus If you are a results-driven marketing professional with a passion for driving business growth through performance marketing, we encourage you to apply for this exciting opportunity. Note: Immediate Joiners Only.
We are seeking a highly skilled and experienced in Performance Marketing to join our team. The ideal candidate will have at least 4 years of experience in the Paid Media department and a proven track record of driving successful marketing campaigns. The Manager will be responsible for overseeing all aspects of performance marketing, including strategy development, campaign execution, and analysis. Roles And Responsibilities Develop and implement performance marketing strategies to drive customer acquisition and retention Manage and optimize paid media campaigns across various channels, including SEM, display, social, and affiliate marketing Analyze campaign performance data to identify trends and opportunities for optimization Collaborate with cross-functional teams to ensure alignment on marketing goals and objectives Stay up-to-date on industry trends and best practices in performance marketing Lead a team of performance marketing specialists to execute campaigns and achieve KPIs Monitor and report on key performance metrics to senior management Qualifications Bachelor's degree in Marketing, Business, or related field Minimum of 4 years of experience in performance marketing, with a focus on paid media Strong analytical skills and proficiency in data analysis tools Excellent communication and leadership abilities Experience managing a team of marketing professionals Google Ads and Facebook Ads certification is a plus If you are a results-driven marketing professional with a passion for driving business growth through performance marketing, we encourage you to apply for this exciting opportunity. Note: Immediate Joiners Only.
As an Influencer Marketing Executive at The Agency Way (TAW) located in Gurugram, your primary responsibility is to develop and execute influencer marketing strategies and campaigns. You will be tasked with identifying and collaborating with relevant influencers, managing relationships with them, monitoring and analyzing campaign performance, and providing detailed reports. Your role also involves liaising with the internal team and clients to ensure influencer activities align with overall marketing objectives. Key Responsibilities: - Develop and execute influencer marketing strategies and campaigns - Identify and collaborate with relevant influencers - Manage relationships with influencers - Monitor and analyze campaign performance - Provide detailed reports to the internal team and clients - Align influencer activities with overall marketing objectives Qualifications: - Experience in Influencer Marketing, Social Media Marketing, and Digital Marketing - Ability to identify, engage, and manage relationships with influencers - Strong analytical skills to monitor and measure campaign performance - Excellent communication, negotiation, and interpersonal skills - Knowledge of social media platforms and trends - Ability to work independently and collaboratively within a team - Bachelor's degree in Marketing, Communications, or a related field - 1-2 years of experience in the marketing agency environment is a plus,
As a skilled developer, your role will involve customizing Shopify themes and developing responsive, pixel-perfect storefronts. Additionally, you will be responsible for building custom Shopify apps using Shopify APIs and Liquid, optimizing performance and SEO of Shopify stores, designing and developing custom WordPress themes and plugins, managing content, updating plugins/themes, and maintaining security best practices, developing WooCommerce-based eCommerce solutions, and optimizing websites for performance, mobile responsiveness, and SEO. Key Responsibilities: - Customize Shopify themes and develop responsive, pixel-perfect storefronts. - Build custom Shopify apps (public/private) using Shopify APIs and Liquid. - Optimize performance and SEO of Shopify stores. - Design and develop custom WordPress themes and plugins. - Manage content, update plugins/themes, and maintain security best practices. - Develop WooCommerce-based eCommerce solutions. - Optimize websites for performance, mobile responsiveness, and SEO. Qualifications Required: - 2+ years hands-on experience in Shopify (Liquid) and WordPress (PHP, MySQL) development. - Strong understanding of HTML5, CSS3, JavaScript/jQuery. - Experience with Shopify CLI, Git, REST APIs, and AJAX. - Proficiency in custom theme and plugin development. - Familiarity with Shopify App Bridge, Metafields, and Headless Shopify (bonus). - Good knowledge of SEO best practices for eCommerce sites. - Ability to manage multiple projects, meet deadlines, and communicate effectively. Additional details about the company were not provided in the job description.,