Public Relations Specialist

Job Description

As a PR Specialist, you will be responsible for developing and executing strategic public relations plans that enhance brand visibility, shape public perception, and drive media engagement across platforms. Key Responsibilities: Develop and implement PR strategies aligned with brand goals. Write and distribute press releases, media pitches, and communication materials. Build and maintain relationships with journalists, editors, bloggers, and influencers across print, digital, and broadcast media. Secure high-quality media placements for clients across sectors. Monitor media coverage and provide regular PR reports with analytics and ROI. Plan and coordinate media interviews, press conferences, and events. Collaborate with internal teams (content, digital, creative) for integrated communication efforts. Stay updated with industry trends, media movements, and news cycles relevant to clients. Requirements: 3-5 years of experience in PR, media relations, or communications (agency experience preferred). Excellent written and verbal communication skills. Strong media network and proven track record of media placements. Ability to craft compelling stories and pitch them effectively. Detail-oriented, proactive, and strong organizational skills. Familiarity with media monitoring tools and PR databases. Show more Show less