Public Relations Specialist

As a Public Relations Specialist at FINBank, a Neobank and fintech business of JAYSKAY Financial Services, you will play a crucial role in shaping the company's public image and enhancing its communication strategies. Your responsibilities will include drafting and distributing press releases, managing media relations, and developing strategic communication plans to ensure effective engagement with various stakeholders. This full-time hybrid role based in Madurai offers some work-from-home flexibility, allowing you to contribute to the organization's success while maintaining a healthy work-life balance. Your expertise in press releases and public relations will be essential in creating compelling narratives that resonate with the target audience. Strong communication and media relations skills will enable you to build and nurture relationships with key media contacts, ensuring that the company's messages are effectively communicated and positively received. Proficiency in strategic communications is vital for developing and executing communication plans that align with the company's objectives and values. Your role will involve monitoring media coverage to stay informed about industry trends and competitors, providing valuable insights to support decision-making processes. By organizing press events and maintaining relationships with media contacts, you will have the opportunity to showcase the company's achievements and initiatives, contributing to its reputation as a trusted financial services provider. To excel in this role, you should possess excellent written and verbal communication skills, allowing you to craft engaging content and deliver impactful messages to diverse audiences. Previous experience in managing media relations within the financial sector would be advantageous, demonstrating your understanding of industry-specific dynamics and requirements. A bachelor's degree in Public Relations, Communications, Journalism, or a related field is preferred, equipping you with the knowledge and skills needed to thrive in this role. The ability to work independently and collaboratively in a hybrid environment is crucial for success in this position, as you will be required to adapt to changing work settings and collaborate effectively with team members. By leveraging your expertise and skills, you will contribute to FINBank's mission of "Digital Banking for All" and help drive its continued growth and success in the financial services industry.,