Paid Ads Campaign Manager (Google & Meta)

JD for Paid Campaign Manager (Digital)

We are seeking a talented and experienced Paid Campaign Manager (Digital) to join our team and lead our social media efforts. 

Key Responsibilities -

1. Paid Campaign Strategy & Execution for Clients

• Develop, implement, and manage

  customized paid media campaigns

  for each client across Meta Ads, Google Ads, LinkedIn Ads, Twitter Ads, and other relevant platforms.
• Create tailored

  full-funnel advertising strategies

  (awareness, lead generation, and conversion) for different industries.
• Continuously monitor and optimize campaigns to ensure

  best performance, highest ROAS, and lowest Cost Per Acquisition (CPA)

  for each client.
• Ensure proper

  budget allocation and bid strategy adjustments

  to maximize performance for each campaign.

2. Lead Generation & Conversion Optimization for Clients

• Implement paid advertising strategies that drive

  high-quality leads

  and nurture them toward conversion.
• Work closely with the

  sales and CRM teams

  to ensure ad-generated leads are

  qualified and valuable for each client

  .
• Optimize lead-generation campaigns for better

  Conversion Rate (CVR)

  while reducing

  Cost Per Lead (CPL) and CPA

  for each client.
• Deploy

  retargeting and remarketing strategies

  to boost client lead conversion rates.

3. Campaign Budgeting & Cost Efficiency Across Clients

• Plan and manage

  ad budgets for each client

  , ensuring cost efficiency.
• Reduce

  wasted ad spend

  while improving lead volume and quality for all clients.
• Maintain an optimal

  Return on Ad Spend (ROAS) target for each client’s campaigns

  .

4. Ad Creative & Copy Optimization (with Content & Design Team) for Clients

• Work with the

  content and design teams

  to ensure

  each client’s ads

  have high-converting creatives and engaging copy.
• Conduct

  A/B testing

  on headlines, CTAs, visuals, and landing pages to improve engagement and conversion rates for each client’s campaigns.
• Ensure compliance with

  Meta, Google, and other ad platform policies

  for all client ads.

5. Audience Targeting & Performance Analysis for Clients

• Conduct deep

  audience research and segmentation

  for each client to improve targeting.
• Use

  lookalike audiences, intent-based targeting, and retargeting

  to increase conversions.
• Analyze data from

  Google Analytics, Meta Business Suite, and third-party tools

  to make data-driven decisions for all clients.

6. Cross-Team Coordination for Organic Growth & Brand Reputation

• Coordinate with the

  SEO team

  to ensure paid and organic strategies complement each other for each client.
• Work with the

  Social Media team

  to align paid campaigns with organic brand messaging and audience engagement.
• Collaborate with the

  design and content teams

  to maintain consistent branding across all advertising and marketing materials.
• Ensure

  brand reputation management

  by monitoring online feedback, reviews, and social media sentiment.

7. Reporting & Client Communication

• Provide

  weekly and monthly campaign performance reports

  with actionable insights for each client.
• Conduct

  client meetings and strategy discussions

  to align on expectations and improvements.
• Ensure

  100% transparency

  in client budget spending, lead quality, and campaign ROI.

8. Innovation & Keeping Up with Industry Trends

• Stay updated on

  new ad formats, automation tools, and audience targeting strategies

  for each client’s industry.
• Experiment with

  AI-driven automation and predictive analytics

  to enhance campaign performance.
• Continuously

  introduce new advertising approaches

  for better results.

Requirements & Skills

1.Experience:

• 3–6 years of hands-on experience in managing high-performance paid digital campaigns.
• Proven success in

  lead generation, e-commerce, brand awareness, or app install campaigns

  .
• Experience handling monthly digital budgets ranging from

  INR 1L–50L+

  or equivalent.
• Prior agency experience or managing multi-client/multi-vertical campaigns is a strong plus.
• Worked across industries like

  education, real estate, healthcare, D2C, SaaS, or BFSI

  is a bonus.

2. Skills:

Platforms -

• Google Ads (Search, Display, YouTube)
• Meta Ads Manager (Facebook/Instagram)
• LinkedIn Campaign Manager
• Twitter/X Ads, Quora Ads, (Programmatic is a plus)

3. Tools -

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Data Studio / Looker Studio
• Excel / Google Sheets (for reporting)
• CRM platforms (Zoho, HubSpot, Salesforce – anything similar)
• Landing page builders (Unbounce, Instapage, Elementor, etc.)

4. Skills -

• Budget management and media planning
• Targeting: custom audience, remarketing, lookalike/similar audiences
• UTM tracking and pixel integration
• A/B testing, multivariate testing
• Analytical mindset with a performance-first attitude
• Excellent understanding of digital KPIs

5.Soft Skills

• Strategic thinking with strong attention to detail
• Good communication and reporting skills
• Problem-solving under pressure and deadline orientation
• Leadership qualities and team coordination (if managing junior campaign execs)
• Adaptable to fast-paced environments and multi-brand/multi-channel setups