Digital Campaign Manager (Google ADs & Meta)

Digital Campaign Manager (Paid Ads & Marketing Automation)

Key Responsibilities:

Paid Ads Management

• Plan, execute, and optimize paid campaigns across

  Google (Search, Display, YouTube), Meta (Facebook & Instagram), LinkedIn, and other platforms

  .
• Manage ad budgets, track KPIs, and ensure campaigns deliver maximum ROI.
• Conduct

  keyword research, audience targeting, A/B testing, and bid strategy optimization

  .
• Develop

  retargeting, remarketing, and lead nurturing campaigns

  .
• Stay updated with platform changes, new ad formats, and algorithm updates.

Marketing Automation & CRM

• Handle

  marketing automation platforms (HubSpot,/Zoho/Salesforce/Meritto/DocEngage etc.)

  for lead scoring, segmentation, and nurturing.
• Integrate CRM workflows with ad campaigns to ensure

  smooth lead flow, tracking, and attribution

  .
• Build

  email drip campaigns, lead nurturing funnels, and remarketing workflows

  .
• Ensure

  seamless CRM reporting and campaign data synchronization

  .

Analytics & Reporting

• Monitor campaign performance through

  Google Analytics, Tag Manager, Data Studio, and platform dashboards

  .
• Create

  weekly, monthly, and quarterly performance reports

  with insights and recommendations.
• Analyze campaign performance to

  identify trends, optimize spend, and improve conversions

  .
• Develop

  dashboards for real-time performance tracking

  for stakeholders.

Strategy & Coordination

• Collaborate with

  creative, SEO, and content teams

  to ensure campaign messaging aligns with business objectives.
• Research industry benchmarks and competitor strategies to identify new growth opportunities.
• Work closely with the

  sales and business development teams

  to improve lead quality and closure rates.

Qualifications & Skills:

• Bachelor’s/Master’s degree in Marketing, Business, or related field.

• 3–6 years of experience

  in digital campaign management with hands-on execution of Google, Meta, and LinkedIn Ads.
• Strong knowledge of

  Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager

  , and other paid ad platforms.
• Proficiency in

  marketing automation tools & CRMs (HubSpot, Zoho, Meritto, Salesforce, etc.)

  .
• Expertise in

  Google Analytics 4 (GA4), Tag Manager, and Data Studio (Looker Studio)

  .
• Strong analytical skills with the ability to

  translate data into actionable insights

  .
• Excellent project management and communication skills.
• Google Ads / Meta Blueprint / LinkedIn Ads certifications preferred.

Key Attributes:

• Data-driven mindset with a focus on

  ROI and performance outcomes

  .
• Ability to

  manage multiple campaigns

  simultaneously.
• Strategic thinker with hands-on execution skills.
• Strong collaboration skills across creative, technical, and sales teams.