JD for Paid Campaign Manager (Digital) We are seeking a talented and experienced Paid Campaign Manager (Digital) to join our team and lead our social media efforts. Key Responsibilities - 1. Paid Campaign Strategy & Execution for Clients Develop, implement, and manage customized paid media campaigns for each client across Meta Ads, Google Ads, LinkedIn Ads, Twitter Ads, and other relevant platforms. Create tailored full-funnel advertising strategies (awareness, lead generation, and conversion) for different industries. Continuously monitor and optimize campaigns to ensure best performance, highest ROAS, and lowest Cost Per Acquisition (CPA) for each client. Ensure proper budget allocation and bid strategy adjustments to maximize performance for each campaign. 2. Lead Generation & Conversion Optimization for Clients Implement paid advertising strategies that drive high-quality leads and nurture them toward conversion. Work closely with the sales and CRM teams to ensure ad-generated leads are qualified and valuable for each client . Optimize lead-generation campaigns for better Conversion Rate (CVR) while reducing Cost Per Lead (CPL) and CPA for each client. Deploy retargeting and remarketing strategies to boost client lead conversion rates. 3. Campaign Budgeting & Cost Efficiency Across Clients Plan and manage ad budgets for each client , ensuring cost efficiency. Reduce wasted ad spend while improving lead volume and quality for all clients. Maintain an optimal Return on Ad Spend (ROAS) target for each client’s campaigns . 4. Ad Creative & Copy Optimization (with Content & Design Team) for Clients Work with the content and design teams to ensure each client’s ads have high-converting creatives and engaging copy. Conduct A/B testing on headlines, CTAs, visuals, and landing pages to improve engagement and conversion rates for each client’s campaigns. Ensure compliance with Meta, Google, and other ad platform policies for all client ads. 5. Audience Targeting & Performance Analysis for Clients Conduct deep audience research and segmentation for each client to improve targeting. Use lookalike audiences, intent-based targeting, and retargeting to increase conversions. Analyze data from Google Analytics, Meta Business Suite, and third-party tools to make data-driven decisions for all clients. 6. Cross-Team Coordination for Organic Growth & Brand Reputation Coordinate with the SEO team to ensure paid and organic strategies complement each other for each client. Work with the Social Media team to align paid campaigns with organic brand messaging and audience engagement. Collaborate with the design and content teams to maintain consistent branding across all advertising and marketing materials. Ensure brand reputation management by monitoring online feedback, reviews, and social media sentiment. 7. Reporting & Client Communication Provide weekly and monthly campaign performance reports with actionable insights for each client. Conduct client meetings and strategy discussions to align on expectations and improvements. Ensure 100% transparency in client budget spending, lead quality, and campaign ROI. 8. Innovation & Keeping Up with Industry Trends Stay updated on new ad formats, automation tools, and audience targeting strategies for each client’s industry. Experiment with AI-driven automation and predictive analytics to enhance campaign performance. Continuously introduce new advertising approaches for better results. Requirements & Skills 1.Experience: 3–6 years of hands-on experience in managing high-performance paid digital campaigns. Proven success in lead generation, e-commerce, brand awareness, or app install campaigns . Experience handling monthly digital budgets ranging from INR 1L–50L+ or equivalent. Prior agency experience or managing multi-client/multi-vertical campaigns is a strong plus. Worked across industries like education, real estate, healthcare, D2C, SaaS, or BFSI is a bonus. 2. Skills: Platforms - Google Ads (Search, Display, YouTube) Meta Ads Manager (Facebook/Instagram) LinkedIn Campaign Manager Twitter/X Ads, Quora Ads, (Programmatic is a plus) 3. Tools - Google Analytics 4 (GA4) Google Tag Manager (GTM) Data Studio / Looker Studio Excel / Google Sheets (for reporting) CRM platforms (Zoho, HubSpot, Salesforce – anything similar) Landing page builders (Unbounce, Instapage, Elementor, etc.) 4. Skills - Budget management and media planning Targeting: custom audience, remarketing, lookalike/similar audiences UTM tracking and pixel integration A/B testing, multivariate testing Analytical mindset with a performance-first attitude Excellent understanding of digital KPIs 5.Soft Skills Strategic thinking with strong attention to detail Good communication and reporting skills Problem-solving under pressure and deadline orientation Leadership qualities and team coordination (if managing junior campaign execs) Adaptable to fast-paced environments and multi-brand/multi-channel setups
Position: Healthcare Brand Manager Location: Bhubaneswar (Work from Office) Experience: 5–8 Years Employment Type: Full-Time About the Role: We are seeking a Healthcare Brand Manager to drive the execution of brand-building activities and ensure consistency across digital, social, and offline platforms for our healthcare vertical. Along with brand management , this role requires team coordination, stakeholder management, and operational oversight to deliver impactful results. Key Responsibilities: Brand Management & Execution Act as the brand custodian for the Healthcare vertical. Execute branding, communication, and marketing activities as per leadership’s strategy. Ensure the brand maintains its identity and messaging across digital, social, media, and offline platforms. Oversee campaign implementation, creatives, and digital deliverables to ensure timeliness and quality. Coordinate with healthcare stakeholders (hospitals, clinics, vendors, partners) for activations, campaigns, and brand initiatives. Team Coordination & Operations Manage cross-functional teams including Design, Content, SEO, Social Media, Campaigns, Media Buying, Web Development, and Product Development. Translate brand strategies into clear tasks, assign responsibilities, and ensure deadlines are met. Guide and mentor team members, handle workflow bottlenecks, and resolve execution issues. Maintain team discipline, accountability, and HR-related tracking such as attendance and performance. Support in client communication and stakeholder interactions whenever required. Reporting & Monitoring Track the progress of campaigns and projects against execution benchmarks. Provide timely reports and updates to senior management. Ensure KPIs for branding and execution are consistently achieved. Requirements: Bachelor’s/Master’s degree in Marketing, Business, Healthcare Management, or related fields. 5–8 years of experience in brand management, digital marketing, or campaign execution (healthcare domain experience is preferred). Strong ability to manage cross-functional teams and multiple stakeholders . Excellent communication, project coordination, and problem-solving skills. Ability to manage operations in a fast-paced, high-demand environment . Fluent English speaking & writing skills (Mandatory & Non Negotiable) What We Offer: A leadership opportunity to manage and strengthen brand presence in Healthcare . Chance to collaborate with stakeholders across the healthcare ecosystem. A growth-driven, collaborative work culture. Competitive compensation and clear career progression.
We are seeking a highly skilled and performance-driven Digital Campaign Manager (Paid Ads & Marketing Automation) to lead and optimize our paid advertising efforts across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms . The role requires expertise in marketing automation tools, CRM integration, reporting, and campaign analytics to ensure ROI-focused performance marketing. Key Responsibilities: Paid Ads Management Plan, execute, and optimize paid campaigns across Google (Search, Display, YouTube), Meta (Facebook & Instagram), LinkedIn, and other platforms . Manage ad budgets, track KPIs, and ensure campaigns deliver maximum ROI. Conduct keyword research, audience targeting, A/B testing, and bid strategy optimization . Develop retargeting, remarketing, and lead nurturing campaigns . Stay updated with platform changes, new ad formats, and algorithm updates. Marketing Automation & CRM Handle marketing automation platforms (HubSpot,/Zoho/Salesforce/Meritto/DocEngage etc.) for lead scoring, segmentation, and nurturing. Integrate CRM workflows with ad campaigns to ensure smooth lead flow, tracking, and attribution . Build email drip campaigns, lead nurturing funnels, and remarketing workflows . Ensure seamless CRM reporting and campaign data synchronization . Analytics & Reporting Monitor campaign performance through Google Analytics, Tag Manager, Data Studio, and platform dashboards . Create weekly, monthly, and quarterly performance reports with insights and recommendations. Analyze campaign performance to identify trends, optimize spend, and improve conversions . Develop dashboards for real-time performance tracking for stakeholders. Strategy & Coordination Collaborate with creative, SEO, and content teams to ensure campaign messaging aligns with business objectives. Research industry benchmarks and competitor strategies to identify new growth opportunities. Work closely with the sales and business development teams to improve lead quality and closure rates. Qualifications & Skills: Bachelor’s/Master’s degree in Marketing, Business, or related field. 3–6 years of experience in digital campaign management with hands-on execution of Google, Meta, and LinkedIn Ads. Strong knowledge of Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager , and other paid ad platforms. Proficiency in marketing automation tools & CRMs (HubSpot, Zoho, Meritto, Salesforce, etc.) . Expertise in Google Analytics 4 (GA4), Tag Manager, and Data Studio (Looker Studio) . Strong analytical skills with the ability to translate data into actionable insights . Excellent project management and communication skills. Google Ads / Meta Blueprint / LinkedIn Ads certifications preferred. Key Attributes: Data-driven mindset with a focus on ROI and performance outcomes . Ability to manage multiple campaigns simultaneously. Strategic thinker with hands-on execution skills. Strong collaboration skills across creative, technical, and sales teams.
Networking Protocols: TCP/IP, DNS, DHCP, VLANs, OSPF, EIGRP, BGP (basic knowledge) Routing & Switching: Cisco IOS, Juniper JunOS, Layer 2/3 configuration Firewalls: Basic rule management (Cisco ASA, FortiGate, Palo Alto) Network Monitoring Tools: SolarWinds, Wireshark, PRTG, Nagios VPN Configuration: Site-to-Site and Remote Access VPN setup and troubleshooting Network Security Basics: ACLs, port security, NAT, static and dynamic routing Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Benefits: Cell phone reimbursement Health insurance Paid sick time Provident Fund Work Location: In person