About Berkowits
Berkowits Hair & Skin Clinics is one of India’s most trusted names in hair and skin solutions, offering advanced clinical services and a fast-growing portfolio of retail products. Our product ecosystem spans targeted
hair-care and skin-care ranges
including:
Protect | Grow | Radiate | Clear | Renew | Nourish | Hair Care Essentials
We are now expanding aggressively across clinics, D2C, marketplaces, and quick-commerce channels — and are looking for a high-ownership professional to lead this journey.
About The Role
The
Omnichannel Retail Product Manager
will lead the development, lifecycle management, and multi-channel retail growth of Berkowits’ & Workowitz product portfolio.You will work across product development, clinic retail, e-commerce, marketplaces, and P&L — making this one of the most impactful roles in the organisation.
Key Responsibilities
- Product Development & Roadmap Ownership
- Manage the complete lifecycle of all SKUs — concept → formulation → packaging → launch → performance tracking.
- Work closely with dermatologists, trichologists, and vendors to create differentiated hair & skin products across Berkowits’ ranges.
- Ensure compliance, testing, certifications, and regulatory documentation.
- Maintain a structured product roadmap with clear timelines for new launches and upgrades.
- Vendor & Manufacturing Management
- Source, negotiate, and manage external manufacturers, formulators, packaging partners, and suppliers.
- Ensure quality standards, cost efficiency, and timely batch production.
- Oversee artwork development, packaging design, and brand consistency for all SKUs.
- Drive operational efficiencies across manufacturing and sourcing workflows.
- Inventory, Supply Chain & Replenishment
- Forecast demand across clinics, warehouses, marketplaces, and D2C channels.
- Build strong reorder mechanisms to prevent stockouts and overstock.
- Coordinate with procurement, warehouse, and logistics teams for timely replenishment.
- Monitor batch ageing, inventory health, and inter-channel stock allocation.
- Clinic Retail (T2C) Growth — Major Focus Area
- Drive product sales through 48+ Berkowits clinics across India.
- Build and execute training modules for consultants, doctors, and clinic teams.
- Implement in-clinic promotions, sampling programs, bundling, and visibility tools.
- Track SKU-wise clinic performance and take data-backed commercial decisions.
- D2C & Website Commerce
- Own revenue, conversions, and performance of Workowitz products on berkowits.in / Workowitz platforms.
- Improve website funnel metrics through pricing, content optimisation, review generation, UGC, and A/B testing.
- Build seasonal, thematic, and treatment-based product campaigns.
- Collaborate with marketing and design teams to enhance the D2C ecosystem.
- Marketplaces: Amazon, Nykaa, Flipkart
- Drive growth on all major marketplaces.
- Manage listings, A+ content, ratings, reviews, catalogue hygiene, and visibility.
- Lead promotions, ad budgets, brand events, and marketplace-led growth programs.
- Optimise pricing, margins, contribution, and operational metrics.
- Quick Commerce (Blinkit, Zepto, Swiggy Instamart)
- Drive placement and visibility of Workowitz products across q-commerce platforms.
- Manage assortment, pricing, replenishment, and rapid experimentation cycles.
- Use real-time sales data to improve performance and category relevance.
- Consumer Insights & Competition Benchmarking
- Track customer feedback, reviews, and channel-wise sentiment.
- Monitor competitor launches, claims, positioning, pricing, and innovation trends.
- Identify gaps and opportunities across hair-care and skin-care portfolios.
- P&L Ownership
- Own SKU-level profitability, pricing architecture, and margin management.
- Analyse COGS, contribution margins, promotions, and marketing efficiency.
- Build quarterly growth plans and the new product pipeline.
Experience
Who Should Apply
- 3–7 years in D2C, FMCG, Beauty/Personal Care, Wellness, or Marketplace Category Management.
- Experience in product development, vendor management, or marketplace growth strongly preferred.
Skills
- Strong understanding of retail + D2C + marketplace ecosystems.
- Excellent analytical abilities: forecasting, sales analysis, Excel/Google Sheets.
- Creative approach to product development and brand positioning.
- Strong communication, presentation & vendor negotiation skills.
- Ability to hustle, experiment fast, and collaborate cross-functionally.
Personality DNA
- High ownership and bias for action.
- Entrepreneurial, proactive, and excited about building & scaling products.
- Thrives in fast-paced, high-growth environments with ambiguity.
- Passion for beauty, hair-care, and wellness categories.
What This Role Offers
- Opportunity to build one of India’s strongest clinic + D2C beauty brands.
- Chance to lead product strategy for a portfolio with national reach.
- High autonomy, rapid growth, and direct P&L impact.
- Work directly with the leadership team at Berkowits.
