National Sales Manager

CTC-40-50LPA

NOTICE PERIOD-IMMEDIATE JOINERS

LOCATION- HYDERABAD

Position Overview:

Key Responsibilities:

1. Sales strategy:

• Sales planning and forecasting
• Achieve growth objectives by generating demand through market interventions effective merchandising, incentive programs, loyalty programs, sales trainings, BTL activities etc
• Identify new market opportunities and expansion strategies

·      Focus on driving profitable growth by optimizing pricing, promotions & trade spends

1. Sales operations:

·      Manage and optimize the general trade channel, ensuring effective distribution and coverage

·      Optimize sales processes and workflows to improve efficiency and effectiveness

• Ensure efficient inventory management - minimize stock-outs and excess inventory

1. Channel management:

• Channel strategy, market infrastructure management and expansion
• Activate market infrastructure by building and maintaining strong relationships with channel partners – Super stockists, distributors, wholesalers, Institutional players and retailers
• A good understanding of digital marketing as well, as channels like QCom that are a blend of marketing and sales

1. Market Analysis:

• Competitive Analysis: Conduct regular analysis of market trends and competitor activities to inform sales strategies
• Market Opportunities: Identify new market opportunities and develop strategies to capitalize on them

1. People capability development & team management:

• Implement cost-effective sales initiatives and programs
• Lead, mentor, and motivate the sales team to achieve sales targets and objectives
• Conduct regular performance reviews and provide coaching and development opportunities
• Identify Learing & development (L&D) needs for the team and fulfil them
• Foster a high-performance culture within the sales team

1. Customer Relationship Management:

·      Key Accounts: Develop and maintain strong relationships with key accounts and major customers

·      Customer Feedback: Gather and analyze customer feedback to improve products and services

1. Technology enablement to drive savings:

·      “Digital first mindset” – familiarity with digital tools to run sales as a function and with digital channels

·      Set-up performance monitoring and reporting of sales metrics

·      Implementation of technology solutions to manage processes like inventory replenishment, optimizing sales team visits and coverage, real time sales & inventory reporting, access to real-time data & dashboards for reporting of sales team KPIs etc.

Measurable outcomes:

·      Increase brand market share

·      Ensure widespread product availability and efficient distribution

·      Channel partner acquisition & retention

·      Lead and develop a high-performing sales team

·      Improve profitability

·      Enhance brand visibility

Key Performance Indicators (KPIs):

• Market share growth
• NPI sales target achievement
• Market penetration / Numerical distribution
• Days of inventory / stock availability rate
• Net profit / gross profit
• Channel partner retention
• Sales team target achievement

Preferred Candidate Profile:

• Experience:

   Minimum 10 years of experience in sales, with at least 5 years in a leadership role within the FMCG industry.

• Education:

   Bachelor's degree in Business Administration, Marketing, or a related field. MBA preferred.

• Skills:

• Ability to work in unstructured environment
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Strategic thinking and problem-solving capabilities.
• Proven track record of achieving sales targets and driving profitable growth.
• In-depth knowledge of the general trade channel and FMCG market dynamics.