Marketing Operations Specialist

What You'll DoThe Marketing Operations (MOPs) Specialist will help develop, manage and execute operational processes for the Marketing Department. You will communicate openly with Marketing and other teams and provide consultative and tactical support for campaign execution. You will be a strategic partner with Campaign Management and Channel teams, and all partners involved in the approval process, to drive efficiency and ensure campaign readiness and success. Additionally, you will be responsible for testing and quality assurance methods to ensure all campaigns are set up to support CRM integration, campaign/marketing attribution, lead flow methodologies, and routing/distribution requirements.Reporting to Senior Director Job Location: Pune (Viman Nagar)

What Your Responsibilities Will Be

• Apply a disciplined approach to the operational setup of Marketing campaigns within the CRM and leverage that across all audiences and channels, globally.
• You will work with Audience Owners and other partners to deliver operational requirements to support our response lead flow routing and distribution processes.
• Prior to go-to-market, test and validate that all campaigns are configured to support marketing program/campaign goals.
• Using Salesforce chatter functionality, make requested updates to campaign fields that are only accessible to members of the QIOP team.
• Update need to align to our attribution model and follow hierarchical field relationships.
• Test and validate that all query string links are generated to support the intended attribution parameters (e.g., Campaigns, Partners, Geo, Offer/Asset).
• This includes the creation of query string links using a query string generator. Testing the created link by filling out the form on the landing page and validating that your test record syncs to the correct Salesforce campaign and passes the correct attribution to your contact record in Eloqua and Salesforce.
• Test landing page forms (back-end) are configured to support intended attribution parameters.
• This includes testing by filling out the form on the landing page and validating that your test record syncs to the correct Salesforce campaign and passes the correct attribution to your contact record in Eloqua and Salesforce.
• Develop experience of the database and list management protocols, including the review and validation of lead files before import into Marketing Automation Platform.
• Specifically, lead the validation of list submitted for import that will be used for outbound marketing efforts.
  

What You’ll Need To Be Successful

• Bachelor's degree with 5+years of experience in a Marketing role.
• 6+ years of hands-on experience building campaigns and working in marketing automation and CRM platforms. Experience in Salesforce and Marketo (preferred).
• Data management experience including data import, data cleanup, reconciliation between multiple sales and marketing systems, and management of lead list submissions to ensure data accuracy.
  

How We’ll Take Care Of YouTotal RewardsIn addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.Health & WellnessBenefits vary by location but generally include private medical, life, and disability insurance.Inclusive culture and diversityAvalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We’re defining the relationship between tax and tech.We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.