Manage and optimize marketing technology stack (CRM, marketing automation, analytics, project management tools).
Ensure proper integration and data flow between marketing, sales, and customer systems.
Evaluate, implement, and train teams on new marketing tools.

Process Optimization

Develop and maintain standard operating procedures for campaign execution and reporting.
Streamline workflows to improve campaign speed-to-market and reduce operational friction.
Implement quality control measures to ensure accuracy and consistency in campaign delivery.

Campaign Support & Execution

Support campaign planning, scheduling, and tracking to align with company goals.
Oversee lead management processes including scoring, assignment, and nurturing.
Coordinate with cross-functional teams to ensure timely campaign launches.

Data, Reporting & Analytics

Maintain accurate and complete marketing data in CRM and analytics platforms.
Build dashboards and reports to track KPIs such as lead volume, conversion rates, and ROI.
Provide actionable insights to improve campaign performance and budget allocation.

Budget & Resource Management

Track and manage marketing budgets, ensuring cost-efficiency and ROI.
Collaborate with finance teams for expense reporting and forecasting.
Allocate resources to projects based on strategic priorities.

Qualifications:

4–6+ years of experience in marketing operations, demand generation, or marketing project management.
Strong understanding of CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, Pardot, etc.).
Proven experience in process optimization and cross-functional collaboration.
Advanced Excel or data analysis skills; experience with BI tools a plus.
Strong project management skills and attention to detail.
Ability to manage multiple priorities in a fast-paced environment.

Preferred Traits:

Analytical mindset with a passion for data-driven decision-making.
Tech-savvy with curiosity for new tools and automation.
Excellent communicator and collaborator.
Problem-solver who thrives in improving efficiency and scalability.

Benefits:

Competitive salary and performance-based bonuses.
Flexible work arrangements (remote/hybrid options).
Access to cutting-edge marketing technology and tools.
Professional growth opportunities, including certifications and training.
Collaborative, fast-paced work culture.

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