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Position Description: Lead a team and drive impactful marketing initiatives by optimizing messaging, refining audience segmentation, and enhancing technical execution. Leveraging data-driven insights, you will enhance the company’s reach within target accounts. As a marketing technology expert, you will advise the company on specific applications to implement to improve engagement with our prospects. Roles & Responsibilities: • Manage the operations team and ensure they meet all KPIs • Ensure the marketing database is built and maintained with the right accounts and individuals in our target markets • Improve upon and document marketing processes • Manage the marketing technology stack, research, and recommend additional technologies to improve lead generation and conversions • Report on and improve on the performance of different marketing channels • Work closely with other marketing team members to assess where technology and automation can be used to track top of funnel metrics • Provision licenses and troubleshoot marketing technology issues within marketing and sales departments • Optimize landing pages, calls-to-action, A-B email testing, and event registration processes to maximize the number of inbound inquiries • Drive marketing’s ABM strategy to help break into key accounts and support cross-sell initiatives to existing customers • Ensure marketing and inside sales teams are trained and able to use our marketing technology for maximum return on our investment • Produce KPI scorecard tracking Marketing and Sales performance • Create reports and dashboards as needed • Work closely with marketing management to ensure marketing qualified leads (MQLs) are routed to and followed up on by our inside sales team • Help manage vendor relationships and assist with renewal decision making Qualifications: • 8+ years of marketing operations/database management/business operations experience in the B2B software space • Experience working in a marketing automation platform – Pardot preferred • Experience working within a CRM – Salesforce preferred • Demonstrated ability to build compelling nurture campaigns to drive demand generation • Bachelor’s degree in marketing, business, communications, or related field • Excellent command of business writing and ability to own the production of outstanding email and digital content • High level of attention to detail and experience managing multiple projects to successful completion simultaneously • Highly knowledgeable about marketing automation tools and digital strategies for driving lead generation • Comfortable working in a high-growth environment with competing priorities among a globally dispersed team • Understanding of United States public sector and capital program markets highly preferred. About Aurigo Aurigo is revolutionizing how the world plans, builds, and manages infrastructure projects with Masterworks, our industry-leading enterprise SaaS platform. Trusted by over 300 customers managing $300 billion in capital programs, Masterworks is setting new standards for project delivery and asset management. Recognized as one of the Top 25 AI Companies of 2024 and a Great Place to Work for three consecutive years, we are leveraging artificial intelligence to create a smarter, more connected future for customers in transportation, water and utilities, healthcare, higher education, and the government, with over 40,000 projects across North America. At Aurigo, we don’t just develop software—we shape the future. If you’re excited to join a fast-growing company and collaborate with some of the brightest minds in the industry to solve real-world challenges, let’s connect. Show more Show less
