Marketing Operations Manager

Job Description

The Marketing Operations Manager is a key individual contributor responsible for driving the scalability, efficiency, and performance of BDxs global marketing operations. This role combines strategic thinking with hands-on execution across analytics, platforms, budget governance, lead management, and process optimization. The ideal candidate is data-driven, detail-oriented, and experienced in marketing systems, reporting, and cross-functional coordination.

Duties & Responsibilities

Operations & Analytics

Manage all aspects of global and regional marketing operations

Monitor marketing activities and performance metrics to ensure alignment with business goals

Monitor and optimize marketing performance through KPI tracking and dashboards

Analyze data to assess trends, campaign ROI, and sales funnel efficiency

Deliver accurate, timely, and actionable reports to the marketing and leadership teams

Maintain data integrity across CRM and marketing automation platforms

Platform & Process Management

Manage and integrate marketing platforms: HubSpot, Salesforce (SFDC), SharePoint, OneDrive

Oversee CRM hygiene, automation workflows, and lead routing

Troubleshoot and resolve platform issues in collaboration with IT/Tech Ops

Establish and enforce standard operating procedures and marketing best practices

Lead Management & Funnel Optimization

Design, track, and optimize the lead lifecycle: from MQL to SQL

Manage handoff processes between marketing and sales to ensure alignment

Improve lead scoring, segmentation, and nurturing flows

Budgeting & Vendor Management

Monitor and manage the central and regional marketing budgets

Track cost-effectiveness of campaigns and events

Liaise with and manage third-party vendors and agency partners

Events & Content Infrastructure

Coordinate marketing operations for events, including post-event lead integration

Manage internal asset libraries and external content management systems

Ensure all marketing materials are on-brand and up-to-date

Understanding of strategic brand management

Understanding of digital marketing and analytics

Qualification and Experience

Bachelor’s degree in marketing, communications, or related field

MBA or post-graduate certification in Marketing / Analytics is a plus

Proven experience in B2B marketing operations or similar for 7+ years

Data center, telecom, and other tech industry experience highly desirable

Proficiency with Microsoft tools (MS-Office, OneDrive, Teams)

Experience with marketing automation (preferably Hubspot) and Salesforce. Certification is a bonus

Strong data analysis skills and proficiency in Excel, Google Analytics, and BI dashboards

Experience in lead management, pipeline analytics, and campaign tracking

Fluent in written English and strong presentation skills

Exposure to APAC markets, data and reporting would be an advantage