Marketing Manager

🎯 Role Overview The Marketing Manager will lead and execute integrated marketing strategies for both Save Medha Foundation and Dantura Botanics, with the objective of: Educating the public about Natural Immunotherapy Building trust-based healthcare branding Increasing patient outreach, community awareness, and booster product adoption Establishing both organizations as credible leaders in natural recovery science This role demands ethical storytelling, data-driven strategy, and deep sensitivity to health communication. 🔑 Key Responsibilities 1️. Strategy & Brand Leadership Develop and implement 360° marketing strategies for NGO initiatives and commercial products Maintain consistent brand messaging across digital, print, field campaigns, and media Position Natural Immunotherapy as a science-based, ethical healthcare approach 2️. Digital Marketing & Growth Lead SEO, content marketing, website traffic growth, and conversion optimization Oversee social media platforms (Instagram, Facebook, YouTube, LinkedIn) Plan performance campaigns (Meta Ads, Google Ads, YouTube promotions) Improve lead generation for: Patient consultations (Save Medha Foundation) Product sales (Dantura Botanics) 3️. Content & Storytelling Supervise creation of: Educational posts Case study stories Video scripts & reels Blog articles & awareness campaigns Ensure all content is medically responsible, emotionally balanced, and non-misleading Coordinate with doctors, researchers, designers, and video teams 4️. Field Marketing & Community Outreach Plan and execute: Health awareness camps NGO outreach programs Seminars, local events, and health drives Coordinate on-ground teams for district-level and state-level campaigns 5️. Product & E-commerce Marketing (Dantura Botanics) Design launch strategies for boosters (Immune Booster, Bone Marrow Booster, etc.) Improve Amazon, website, and marketplace presence Build trust-based product narratives focused on nutritional science, not hype 6️. Analytics & Performance Tracking Track KPIs: traffic, leads, conversions, engagement, CAC Prepare weekly and monthly performance reports Optimize campaigns based on insights and ROI 🧠 Required Skills & Qualifications 🎓 Education Bachelor’s/Master’s in Marketing, Mass Communication, Business, or related field 🛠️ Skills Strong understanding of healthcare marketing ethics Digital marketing, SEO, content strategy, social media growth Campaign planning & execution Team coordination & leadership Data analysis & reporting Excellent communication (English + Bengali preferred) 🧪 Experience 5–10 years in marketing (Healthcare / Wellness / NGO preferred) Experience handling purpose-driven brands is a strong plus 🌱 Preferred Qualities Belief in natural healing, nutrition science, and preventive healthcare High emotional intelligence and social responsibility Ability to explain complex health concepts in simple language Willingness to travel for outreach programs Mission-oriented mindset (not just sales-driven) 💰 Compensation Competitive salary (based on experience) Performance-based incentives Growth opportunity into Head of Marketing / Strategy Lead 📣 Why Join Us? Work directly on a life-saving healthcare mission Build brands that combine science, ethics, and humanity Opportunity to create national-level impact Be part of a visionary ecosystem including: Save Medha Foundation Dantura Botanics Natural Immunotherapy Research & Awareness