Digital Marketing Executive

🎯 About Dantura BotanicsDantura Botanics Pvt. Ltd. is a global nutraceutical brand committed to redefining health through Natural Immunotherapy and Micronutrient Science. We formulate advanced wellness supplements like Immune Booster, Bone Marrow Booster, Liver Booster, Skin Booster, and others — scientifically developed to strengthen human immunity and restore natural balance. We are looking for a creative and analytical Digital Marketing Executive who can help us scale our brand visibility, optimize digital campaigns, and increase sales across global platforms. 🚀 Key Responsibilities🔹 Digital Strategy & Campaigns·      Plan, execute, and monitor multi-channel digital marketing campaigns (Google Ads, Meta Ads, YouTube, etc.). ·      Develop ROI-driven strategies to boost traffic, leads, and conversions on www.dantura.com. ·      Manage social media content calendars and run paid campaigns aligned with brand goals. ·      Collaborate with creative and content teams to generate visuals, blogs, and promotional videos. 🔹 SEO & Content Optimization·      Optimize website pages and blogs with targeted SEO keywords for global ranking. ·      Research trending keywords related to health, immunity, supplements, and wellness. ·      Track keyword performance and improve organic reach, backlinks, and domain authority. 🔹 E-Commerce & Website Management·      Manage WooCommerce dashboard – product listings, offers, pricing, and inventory visibility. ·      Monitor conversion rates, abandoned carts, and customer journey analytics. ·      Coordinate with the technical team to improve website speed, design, and UI/UX flow. 🔹 Analytics & Reporting·      Use Google Analytics, Meta Business Suite, and Search Console to analyze campaign performance. ·      Prepare weekly and monthly marketing performance reports with actionable insights. ·      Track KPIs such as CTR, CPC, CAC, ROI, and conversion ratio. 🔹 Brand Growth & Community Building·      Engage customers through storytelling, brand education, and community posts. ·      Respond to customer queries and reviews across social platforms. ·      Suggest innovative ideas for influencer collaborations, affiliate programs, and brand awareness campaigns.