Digital Marketing Executive

About Us

SimBal Studios is a multidisciplinary creative and marketing studio working with B2B and B2C brands across multiple industries. We deliver strategy-led marketing solutions with a strong focus on performance, brand building, and lead generation.

performance-focused Digital Marketing Executive

Performance Marketing:

• Plan, execute, and optimise

  paid ad campaigns

  across Meta, Google & Linkedin.
• Build and manage

  B2B lead generation funnels

  , especially via LinkedIn and Google
• Conduct audience research, targeting, retargeting, and funnel optimisation
• Monitor and optimise

  CPL, CTR, ROAS, conversions, and ad budgets

• Set up and manage tracking tools such as

  Meta Pixel, Google Tag Manager, GA4, and LinkedIn Insight Tag

• Prepare

  weekly and monthly performance reports

  with insights and recommendations

Social Media Planning

• Assist in creating

  social media strategies

  aligned with brand and performance goals
• Develop

  monthly content calendars

  for platforms like Instagram and LinkedIn
• Contribute to

  content ideation

  for reels, carousels, static posts, and B2B LinkedIn content

Required Skills & Qualifications

• 0–3 years of experience in

  Digital Marketing / Performance Marketing

• Strong hands-on experience with

  Meta Ads & LinkedIn Ads

  (LinkedIn experience is mandatory)
• Clear understanding of

  B2B marketing and lead generation

• Working knowledge of

  social media platforms, content calendars, and ideation

• Ability to balance

  brand-building and performance-driven marketing

• Strong analytical and reporting skills
• Good communication and coordination abilities

Good To Have

• Experience working with

  B2B brands or marketing agencies

• Knowledge of

  Google Ads

  and landing page optimisation
• Familiarity with CRM tools (HubSpot, Zoho, etc.)
• Experience with A/B testing ad creatives and social content
• Understanding of LinkedIn personal branding and thought leadership

What We Offer

• Exposure to

  diverse clients and industries & iconic brands.

• Hands-on ownership of ad accounts and social media strategies
• Growth-oriented work environment
• Opportunity to work on

  performance-driven and brand-led campaigns

• Young passionate team