Marketing Manager

About the Role

Marketing Expert

The ideal candidate is strong in strategy, hands-on execution, analytics, conversion funnels, and paid campaigns.

Key Responsibilities

1. Lead Generation (Primary)

• Run PPC campaigns (Google Ads, Meta Ads, LinkedIn Ads) specifically for U.S. audiences.
• Build and optimize landing pages (A/B testing, heatmap analysis, UX improvements).
• Manage SEO-driven inbound campaigns to attract organic leads.
• Generate qualified leads using lead magnets, email funnels, and remarketing.
• Set up automation in CRM tools (HubSpot, Zoho, GoHighLevel, or similar).

2. Conversion Optimization

• Create high-converting sales funnels for service-based clients (IT, Development, SaaS).
• Develop nurturing sequences—email, WhatsApp, SMS, retargeting ads.
• Improve conversion rates from lead → call booked → client closed.
• Implement CRO strategies like CTA optimization, funnel mapping, and retargeting logic.

3. USA Market Strategy

• Research competitors and U.S. audience behavior to refine targeting.
• Create U.S.-specific messaging, ad copies, and offers.
• Analyze CPA, CPL, ROAS, and other performance metrics for the USA region.

4. Content & Creative

• Work with designers to produce ad creatives, landing page content, video ads, and case studies.
• Write compelling ad copies and email sequences tailored for U.S. customers.

5. Reporting & Analytics

• Prepare weekly and monthly performance reports.
• Use analytics tools (GA4, Google Tag Manager, Hotjar, SEMrush) to monitor campaign health.
• Track KPIs like Cost per Lead, Quality Score, Conversion Rate, ROAS, and Customer LTV.

6. Collaboration

• Work closely with the sales team to improve lead quality.
• Share insights to improve offers, pricing, and packages for the U.S. market.

Required Skills & Experience

• Minimum 3 years experience in lead generation & conversion for U.S. clients.
• Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads.
• Experience in SaaS, IT services, Website Development, or Digital Marketing agencies.
• Ability to build high-converting landing pages (WordPress, Webflow, or Funnel tools).
• Strong understanding of U.S. customer psychology & B2B buying behavior.
• Hands-on proficiency with GA4, CRM tools, and automation platforms.
• Excellent communication skills (English mandatory).

Preferred

• Experience with IT outsourcing companies.
• Worked on $3k–$20k service packages.
• Knowledge of SEO and cold outreach (email + LinkedIn).

Key KPIs

• Cost per Lead (CPL)
• Conversion Rate (lead → meeting)
• Number of qualified U.S. leads per month
• ROAS of paid campaigns
• Landing page conversion %

Salary / Compensation

• Competitive salary + Performance-based bonuses
• Commission per qualified lead / conversion (optional)

Why Join Us?

• Work with a fast-growing tech and digital marketing company.
• Opportunity to scale campaigns in the world’s largest IT market (USA).
• Freedom to innovate and test new ideas.
• Supportive team + growth-driven culture.