Marketing Manager

About the Company:

At WeCredit, we partner with heading NBFCs to help Customers find the best online financial solutions, including quick and hassle-free loans. Our skilled team provides assistance every step of the way, from Completing your loan documents to ensuring fast disbursal of funds.

About the Role:

WeCredit is seeking a dynamic and results-driven Marketing Manager to lead and execute end to-end marketing initiatives across digital channels. The ideal candidate should possess a well rounded understanding of modern marketing, with hands-on experience in SEO/SEM, social media management, content creation, and campaign execution (SMS/RCS). Prior experience in the fintech space is highly preferred.

Key Responsibilities:

• Develop and implement integrated marketing strategies to drive brand awareness, lead generation, and customer engagement.
• Manage and optimize SEO/SEM to improve search rankings and organic traffic.
• Plan and execute targeted SMS/RCS marketing campaigns with measurable outcomes.
• Oversee and manage social media channels (LinkedIn, Instagram, etc.), ensuring consistent brand voice and engagement.
• Collaborate with internal teams to create compelling and relevant content — blogs, landing pages, emailers, etc.
• Track, analyze, and report on key performance metrics across campaigns and platforms.
• Coordinate with design and product teams for marketing assets, creatives, and messaging.
• Stay updated on industry trends, tools, and competitor activity.

Requirements:

• 3–5 years of experience in marketing, preferably in a fintech or startup environment.
• Strong knowledge of digital marketing tools and analytics platforms.
• Proven track record in managing SEO/SEM, social media strategies, and content marketing.
• Experience with SMS/RCS campaign tools and customer segmentation.
• Excellent communication and writing skills.
• Ability to work independently and lead cross-functional collaboration.

Preferred:

• Experience in B2C fintech marketing or performance-driven environments.
• Knowledge of marketing automation and CRM tools.
• Creative mindset with data-driven decision-making skills.