Marketing Manager

About the Role

Marketing Manager

Key Responsibilities

1. Marketing Strategy & Leadership

• Develop and own the end-to-end marketing strategy aligned with business goals.
• Build annual and quarterly marketing plans covering brand, digital, events, and content.
• Manage and mentor a small team of marketers, content creators, and designers.
• Ensure brand consistency across all channels and campaigns.

2. Demand Generation & Growth

• Create and execute demand-generation campaigns across paid digital channels, email, events, and partnerships.
• Work closely with the Sales and GCC teams to build lead funnels and improve conversion rates.
• Optimize lead acquisition cost and campaign ROI.
• Identify new channels and opportunities for market expansion.

3. Digital Marketing & Performance

• Oversee SEO/SEM, paid ads, and website performance.
• Manage content strategy for social media, website, and email marketing.
• Track key digital metrics and improve engagement, traffic, and lead outcomes.
• Coordinate with performance marketing agencies/vendors when required.

4. Brand Building & Content Leadership

• Strengthen the company’s brand identity across India, Dubai, and other global markets.
• Lead creation of high-impact content: case studies, videos, blogs, decks, brochures, solution explainers, and whitepapers.
• Collaborate with leadership to position the company as a thought leader in GCC, AI, Cloud, and IT Services.

5. Events, Partnerships & PR

• Plan and execute webinars, industry events, product launches, and trade shows.
• Build relationships with ecosystem partners, channels, and media outlets.
• Support employer branding, campus marketing, and internal brand initiatives.

6. Analytics, Reporting & Insights

• Track all campaign performance, prepare weekly/monthly dashboards, and report marketing ROI.
• Conduct competitor research and market analysis.
• Recommend improvements for faster growth based on insights.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Mass Communication, or related field; MBA is a bonus.
• 6–10 years of experience in marketing, preferably in IT Services, SaaS, or GCC consulting.
• Strong leadership and project management skills.
• Hands-on experience with SEO, Google Ads, LinkedIn Ads, CRM tools, Marketing Automation, and Analytics Platforms.
• Excellent communication, storytelling, and copywriting skills.
• Ability to balance creative thinking with data-driven decision-making.
• Experience working with global teams and multi-market campaigns is an advantage.