Marketing Manager

About The Company

The Opportunity

Marketing Manager

Responsibilities

Marketing Strategy & Digital Campaigns

• Develop and implement digital marketing plans aligned with sales goals (DTC SaaS and enterprise).
• Oversee content calendars, campaign briefs, and performance tracking (KPI/ROI).
• Manage social media channels (Facebook, Instagram, Twitter, YouTube, LinkedIn) to drive engagement and conversion.
• Diverse multi-channel experience across email marketing, social media, content marketing including blog and website pages. Content marketing can include but is not limited to topic ideation, content outlines, content writing, video transcripts and spans channels such as website, email and social.
• Ability to support partner marketing and influencer opportunities with external parties
  

HubSpot & Marketing Automation

• Leverage HubSpot for email marketing, blog and social automation, and CRM optimization.
• Design and execute email workflows, landing pages, feedback forms, and reporting dashboards.
  

Events & Travel Coordination

• Manage end-to-end travel logistics for event participants, including bookings, cancellations, and alignment with event schedules.
• Oversee and execute all company travel logistics beyond events, supporting travel needs for all employees across the organization.
• Collaborate closely with the CEO’s Executive Assistant to manage the CEO’s travel schedule, ensuring smooth coordination, execution, and calendar integration.
• Coordinate with internal teams and external vendors to ensure seamless travel experiences and real-time issue resolution.
• Prepare detailed itineraries, track expenses, and align travel plans with overall event and project objectives.
  

Qualifications

• 5+ years of experience in Marketing Operations and Event Coordination.
• 2+ years of recent experience with HubSpot Marketing Hub and reporting required.
• Background in B2B SaaS, insurance, construction, or technology industries is a plus.
• Tech-Savvy – Experienced with tools such as HubSpot, Asana, and other marketing automation platforms.
• Strong Communicator – Collaborates effectively across departments, including Sales, Marketing, and Leadership teams.
• Proactive & Adaptable – Thrives in fast-paced environments and anticipates needs before they arise.
• 1+ year experience leveraging Slack as primary communication tool
• Familiarity with event-specific mobile apps and exhibitor-based profile platforms.
• Must have cross-cultural experience, particularly supporting the U.S. market, with the ability to navigate diverse work environments.
• Ability to travel to the United States for industry events as needed.
  

Nice-to-haves

• Familiarity with SEO and AEO/GEO (AI impact to search)
• Experience with AI tools and platforms for content and creative execution
  

Benefits:

Location: