Marketing Manager

Job Summary

The Marketing Manager at Bodhi Academy will focus on offline marketing, admissions sales, student conversions, and revenue growth. The role is responsible for planning local promotions, managing the admissions sales process, coordinating counsellors, and ensuring enrollment targets are achieved.

Key Responsibilities1. Admissions Sales & Revenue Growth

• Own student admissions targets across all courses (JEE, NEET, KEAM, Foundation, Crash Courses)
• Plan and execute sales strategies to improve walk-ins, enquiries, and conversions
• Supervise and guide admission counsellors / sales team
• Monitor enquiry-to-admission conversion ratios
• Handle high-value parent & student counselling when required

2. Offline Marketing & Promotions

• Plan and manage school tie-ups, seminars, workshops, and career guidance programs
• Coordinate education fairs, exhibitions, and campus promotions
• Oversee posters, banners, pamphlets, hoardings, and print materials
• Execute seasonal admission campaigns (peak admission periods)

3. Institutional Partnerships

• Build relationships with schools, tuition centers, hostels, and education consultants
• Explore referral programs and institutional tie-ups
• Coordinate alumni-based referral initiatives

4. Team Management & Coordination

• Lead and manage the admissions & marketing team
• Set daily, weekly, and monthly sales targets
• Conduct training sessions for counsellors on pitch, objection handling, and follow-ups
• Coordinate with academic teams for course clarity and schedules

5. Reporting & Performance Tracking

• Track daily enquiries, walk-ins, conversions, and admissions
• Prepare admission performance and revenue reports
• Analyze trends and improve sales processes accordingly

Skills & Requirements

• Strong experience in education sales / admissions management
• Excellent communication, persuasion, and negotiation skills
• Experience handling parents and students
• Leadership skills with the ability to drive teams toward targets
• Understanding of Kerala education ecosystem (preferred)

Preferred Candidate Profile

• Previous experience in coaching institutes / schools / colleges
• Proven record of achieving admission and revenue targets
• Comfortable working in a target-driven environment

What We Offer

• Key leadership role impacting institute growth
• Performance-linked incentives
• Stable and growth-oriented work environment

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹30,000.00 per month

Work Location: In person