Marketing Lead

About Us:

CultureMonkey is a fast-growing HR Tech SaaS company, helping organizations across 100+ countries build great workplace cultures. We are recognized for our innovative approach, leveraging employee engagement surveys and AI-powered insights to drive transformation in companies.

At CultureMonkey, we value simplicity, efficiency, and results, and our company culture reflects that: fast-paced, collaborative, and deeply focused on delivering real impact to our clients.

What we are looking for:

7-10 years

You will lead a high-output team and treat the website like a product with clear goals, rapid iteration, and measurable impact. This role directly reports to the founders.

• A product-aware marketer who collaborates deeply with Product and Sales, not a siloed content owner
• Proven wins where organic and product-informed content moved pipeline, not just traffic
• Strong CRO fundamentals and page speed literacy, with examples of conversion lifts
• Hands-on with GA4, Search Console, Ahrefs/Semrush, Clarity/Hotjar, and an A or B testing tool
• Ability to brief and review product GIFs or micro-demos and convert product notes into buyer-ready messaging
• Excellent writing and editing skills with a clear, practical voice

Roles and responsibilities:

Product-aware inbound

• Translate product capabilities and UX flows into landing page structures, on-page copy, and short product GIFs
• Build comparison, alternatives, integration, and use-case pages anchored on real buyer evaluation criteria
• Publish content clusters that mix analyst-style POVs with tactical playbooks for HR leaders and managers

SEO and content operations

• Own technical hygiene: crawl health, internal linking, schema markup, Core Web Vitals, international targeting
• Prioritize BOFU and mid-intent topics and use programmatic scale where it fits quality standards
• Maintain a high editorial bar with tight briefs, expert quotes, fact checking, and review cycles

CRO and website ownership

• Treat the website as a product with page-type goals and a steady A or B testing cadence
• Use analytics and session recordings to form hypotheses and iterate quickly
• Improve speed and accessibility, reduce form friction, and place social proof for maximum lift

Research, positioning, and proof

• Keep competitor teardowns and positioning maps current and update messaging accordingly
• Orchestrate customer stories, mini product tours, and short feature clips for web and social
• Grow G2 and Capterra review velocity and mine quotes for pages and ads

Leadership and operations

• Lead a team of about 10 across SEO, content, design, and marketing ops
• Build quarterly plans, budgets, and OKRs and manage agencies with clear briefs and SLAs
• Document learnings and scale what works across templates and playbooks

Nice to have

• HR tech or employee engagement domain familiarity
• Programmatic SEO at scale for comparisons, integrations, and templates
• Experience leveraging third-party ecosystems and review platforms to drive demand (for example, HRIS app marketplaces, G2 or Capterra)

Be an important part of an employee-first org that walks the talk when it comes to building culture.

Life @ CultureMonkey