Marketing Lead

We seek a Marketing Lead, a key player in our brand's journey, who will champion brand-centered storytelling and effective communication while strategically driving campaigns. This role is instrumental in leading and inspiring a team to achieve day-to-day marketing activities, always keeping long-term goals in sight. The ideal candidate will be self-driven, an excellent communicator, empathetic towards team members, and adept at bringing ideas to life.

Objectives and Responsibilities

• Develop marketing plans according to brand positioning and target audience across different channels
• Lead the execution of marketing programs from concept to completion
• Analyze customer insights, responses, and market trends to improve marketing effectiveness
• Develop go-to-market strategies with sales and engineering with formal proposals and recommendations
• Lead initiatives with partners, customers, and vendors to enable lead generation
• Maintain and improve existing marketing channels to achieve company objectives

Required Skills and Qualifications

• Minimum 5 years of experience with a Bachelor's degree in business, marketing, advertising, communications, or related field.
• Proven record of managing and developing high-performing marketing teams
• Strong experience in leading marketing events and campaigns
• Strong connections and contacts in media to enable timely promotions and PR coverage
• Experience with vendor and event management for heavy footfall events.
• Exceptional written and verbal communication skills
• Strong proficiency with computers and experience with Adobe, Affinity, Corel, and MS Office products

Preferred Qualifications

• Master's degree in business, marketing, advertising, communications, or other related field
• Working knowledge of graphic design and content writing to create holistic and compelling marketing material
• Experience leveraging AI tools to improve marketing efficiency while avoiding common ethical AI pitfalls.
• Positive attitude and a willingness to learn

Salary range: INR 7 - 14 LPA. Salary is negotiable based on the candidate's skills and experience. The company offers competitive incentive packages, medical care for self and family, and other benefits.

About NMTronics

NMTronics is a technology partner for manufacturers across India. Our customers range from Fortune 500 companies to new startups. We are their "Partners in Technology". We excel in the sales and service of Capital Equipment, Manufacturing Technologies, and Engineering Consultancy for Surface Mount Technology (SMT), Solar, Automation, and EV sectors. With over 300 people across 9 offices in India, we represent 40+ global technology partners - enabling turnkey factory automation solutions for our customers. We recently partnered with IIT Kanpur to establish the "NMTronics Center of Excellence for Electronics Manufacturing & Skill Development." [read more: https://www.linkedin.com/posts/nmtronics_csr-initiative-iitk-activity-7167886734016335872-GhsI?utm_source=share&utm_medium=member_desktop]

To learn more, please visit our website and follow our LinkedIn page.