Marketing Lead

Key Responsibilities:

Brand Strategy Development:

• Develop and implement innovative brand strategies aligned with business objectives.
• Develop and manage marketing budgets, monitoring expenditures, and ensuring cost-effective campaigns.

Customer Engagement & Loyalty Programs:

• Develop and execute customer cohort strategies for targeted engagement.
• Regularly interact with customers through personalized communication, feedback, and loyalty initiatives.

Community Building & Store Engagement Events:

• Organize and oversee community-building initiatives such as community-run events, yoga sessions, and in-store training programs to foster a sense of community around store catchments.
• Drive engagement efforts to build local brand affinity and strengthen community relationships.

Marketing KPIs & Store Performance Management:

• Monitor and analyze key marketing KPIs including store footfall, repeat customer rate, customer lapsers, conversion rates, and average transaction value.
• Develop strategies to improve these metrics, ensuring sustained store growth and customer retention.
• Collaborate with retail/operations teams on promotional activities and store events.

Product Launches & Promotions:

• Coordinate product launches and promotional activities in collaboration with sales and product teams.
• Ensure consistent messaging and branding.

Customer Experience Enhancement:

• Lead initiatives to continuously improve the in-store customer experience, ensuring a seamless, engaging, and personalized shopping journey.
• Gather customer feedback and work cross-functionally to implement improvements in store environment, service quality, and overall satisfaction.

Content/Creative Development:

• Collaborate with creative teams to produce compelling content that resonates with target audiences.
• Manage content calendar and ensure brand consistency.

Vendors & Partner Coordination:

• Liaise with external vendors, agencies, and partners to execute campaigns effectively.
• Work cross-functionally with sales, design, B&M, and other departments.

Key Skills & Competencies:

• Strong understanding of brand marketing, planning, and retail KPIs (footfall, LTV, lapsers, etc.)
• Experience in customer journey mapping, cohort analysis, and engagement strategies.
• Ability to analyze multiple store performance metrics and develop targeted growth strategies.
• Creative thinking with the ability to develop innovative marketing campaigns.
• Excellent communication and interpersonal skills.
• Data-driven decision-making abilities.
• Leadership and team management skills.
• Passion for enhancing customer experience and store environment.