Marketing Lead

Job Title: Marketing Lead

Location: Pune

Department: Marketing and business growth

Experience: 5 to 7 years

Reporting To: Business Director

Application Deadline: Nov 05

Joining: Within a week or two

We are seeking a dynamic and strategic Marketing Lead to drive our brand growth, lead integrated marketing campaigns, and manage a high-performing team. This role requires a blend of creativity, analytical thinking, and leadership to shape and execute marketing strategies that align with business objectives.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies across digital, content, brand, and performance marketing.
• Lead and mentor a team of marketing professionals to deliver impactful campaigns.
• Collaborate with cross-functional teams including Sales, Product, and Design to ensure cohesive messaging and positioning.
• Analyze market trends, customer insights, and campaign performance to optimize strategies.
• Manage marketing budgets and allocate resources effectively.
• Oversee brand development and ensure consistency across all channels.
• Drive lead generation and customer acquisition through targeted campaigns.
• Monitor KPIs and prepare regular reports for senior leadership.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 7+ years of experience in marketing, with at least 2 years in a leadership role.
• Proven track record of successful marketing campaigns and team management.
• Strong understanding of digital marketing tools, analytics platforms, and CRM systems.
• Excellent communication, leadership, and project management skills.
• Experience in [insert industry if applicable] is a plus.