Marketing Automation(Gen AI)& ABM Demand Generation Lead (B2B IT)

Role Overview

GenAI-enabled Demand Generation and Marketing Automation

Job Responsibilities

1) Full-Funnel ABM (Account-Based Marketing)

• Own ABM strategy and execution for Tier 1/2/3 target accounts: ICP, account selection, persona mapping, buying committee journeys, messaging, and playbooks.
• Run coordinated ABM programs across channels (LinkedIn, Google, email, webinars, landing pages, retargeting, content distribution).

2) MQL/SQL-Led Campaigns (Pipeline First)

• Plan and execute campaigns that generate high-quality leads and convert them into

  MQLs and SQLs

  .
• Define and operationalize lead stage rules, qualification criteria, and handoff processes with Sales.

3) Marketing Automation + Systems Integration (SI Automation)

• Own marketing automation workflows end-to-end: capture, segmentation, routing, scoring, nurture, re-engagement, and lifecycle tracking.
• Build automation to reduce manual effort (alerts, workflows, enrichment, reporting pulls, campaign QA checks).

4) GenAI Enablement + Prompt Making

• Build and maintain a

  prompt library

  for repeatable marketing outputs: ABM personalization, email variants, ad copy, landing page drafts, creative briefs, webinar abstracts, and sales enablement snippets.
• Use GenAI responsibly with human-in-the-loop QA (brand voice, accuracy, compliance, and differentiation).
• Set up GenAI-assisted workflows for speed: research, segmentation ideas, creative iteration, and reporting narratives.

5) Email Marketing (Lifecycle + Nurture)

• Design segmentation strategy and run automated nurtures for personas, industries, and intent/stage.
• Own email performance: deliverability basics, list hygiene, A/B tests (subject, copy, CTA, cadence), and landing page alignment.

6) Performance Marketing (B2B)

• Own paid campaign execution and optimization on key channels (LinkedIn Ads, Google Ads, retargeting).
• Manage budgets, pacing, audience strategy, creative testing, and landing page conversion optimization.
• Measure performance on pipeline metrics (CPL, MQL rate, SQL rate, cost per SQL, pipeline ROI).

7) Marketing Execution + Visualizations (Reporting & Insights)

• Turn campaign strategy into crisp execution plans: timelines, asset checklists, launch QA, tracking/UTM governance.
• Create dashboards and funnel visualizations for leadership and sales: performance by channel, account tier, persona, and stage.

Must-Have Skills & Experience

• 2-4 years in

  B2B demand generation / marketing ops / ABM / growth marketing

  (B2B IT preferred).
• Strong hands-on experience with a

  Marketing Automation Platform

  (HubSpot/Marketo/Pardot/Eloqua or similar) and

  CRM

  (Salesforce/HubSpot CRM or similar).
• Proven experience running

  MQL/SQL-led campaigns

  and improving funnel conversion and velocity.
• Solid

  email marketing

  expertise: segmentation, automation, testing, and performance optimization.
• Strong

  performance marketing

  capability: LinkedIn + Google campaigns, audiences, creatives, landing pages, and conversion tracking.
• Comfortable with

  GenAI tools

  and

  prompt making

  for marketing use cases.
• Strong reporting/analytics mindset: funnel metrics, attribution basics, and dashboarding.

Good-to-Have

• ABM/intent tools exposure (e.g., 6sense/Demandbase/RollWorks/Terminus/Bombora) and enrichment tools.
• Low-code automation experience (Zapier/Make), webhooks/APIs, or light SQL for analysis.
• Experience marketing IT offerings: cloud, data, AI/ML, cybersecurity, app modernization, managed services.