Job
Description
Job Title: Marketing Communications (MarCom) Manager Company: Kamal Watch Company Pvt. Ltd. Location: Jubilee Hills, Hyderabad Reports To: Sales Head and Director - Marcom Job Summary: Are you a creative and strategic marketing professional with a passion for luxury brands? As our MarCom Manager, you'll be instrumental in shaping Kamal Watch Company's brand image, driving customer engagement, and boosting sales. This dynamic role requires a blend of creative thinking, strategic planning, and hands-on execution across various marketing channels, with a strong emphasis on digital presence, e-commerce, and CRM. Key Responsibilities: Strategy & Planning: Develop and execute integrated marketing communication plans aligned with business goals and brand positioning. Identify target audiences and devise campaigns that engage, inform, and motivate them. Manage the annual MarCom budget and allocate resources effectively across initiatives. Content Creation & Management: Oversee the creation of compelling and brand-consistent content for all channels, including website, social media, email marketing, press releases, advertisements, and in-store collateral. Ensure all communications reflect the luxury essence and heritage of Kamal Watch Company and its brand partners. Digital Marketing: Manage and optimize digital marketing efforts including SEO, SEM, social media marketing (organic and paid), email marketing, and online advertising. Monitor website performance and implement strategies for improved user experience and conversion. E-commerce Management: Oversee and drive e-commerce sales performance, including website content updates, product merchandising, and promotional activities for online channels. Analyze online sales data and customer behavior to optimize e-commerce strategy. Ensure leads are converted to sales and the end customer is satisfied. CRM (Customer Relationship Management): Manage the complete CRM lifecycle, including data acquisition, segmentation, and detailed campaign execution using our in-house CRM application. This involves sharing offers, new product announcements, and other relevant communications to customers. Utilize CRM insights to enhance customer retention and lifetime value. Manage customer reviews and address any negative experiences within the CRM system. Public Relations & Media: Build and maintain strong relationships with media outlets, industry influencers, and PR agencies to secure positive brand coverage. Draft and distribute press releases, media kits, and corporate communications. Manage media inquiries and facilitate interviews. Brand Management: Ensure brand consistency across all communication touchpoints and marketing materials. Collaborate with watch brands to leverage their marketing assets and adhere to co-branding guidelines. Conduct market research to understand consumer trends and competitive landscape. Event Management: Plan and execute in-store events, new product launches, customer appreciation events, and potential participation in industry exhibitions. Collaboration & Reporting: Work closely with the sales team to develop promotions and campaigns that directly support sales targets. Collaborate with internal teams (e.g., store managers, service department) to gather content and ensure consistent messaging. Track, analyze, and report on the effectiveness of MarCom initiatives, providing actionable insights for continuous improvement. Vendor Management: Manage relationships with external agencies, designers, printers, and other vendors as needed. Required Skills & Qualifications: Education: Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field. Experience: Minimum of 3 years of progressive experience in marketing communications, brand management, or a similar role, preferably within the luxury retail, lifestyle, or consumer goods industry. Strategic Thinker: Proven ability to develop and execute integrated marketing communication strategies. Content Expertise: Excellent written and verbal communication skills with a strong portfolio demonstrating diverse content creation abilities (copywriting, social media, PR). Digital Savvy: Proficient in digital marketing tools and platforms (SEO/SEM, social media management, email marketing software, Google Analytics). E-commerce & CRM Management: Demonstrated experience in managing e-commerce sales strategies and complete CRM systems, including the execution of marketing campaigns (offers, new product announcements) through in-house or external CRM applications, and handling customer feedback within CRM. Brand Acumen: Strong understanding of luxury branding principles and the ability to maintain a premium brand image. PR & Media Relations: Experience in managing public relations and media outreach. Analytical Skills: Ability to analyze data, interpret marketing metrics, and derive actionable insights. Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines. Interpersonal Skills: Excellent communication and collaboration skills to work effectively with internal teams and external partners. Creativity: A keen eye for aesthetics and design, with the ability to bring creative ideas to fruition. Why Join Kamal Watch Company? Be part of a prestigious brand with a rich heritage and strong market presence in the luxury sector. Opportunity to shape the marketing future of a leading luxury watch retailer. Work with a diverse portfolio of international and Indian watch brands. Enjoy a collaborative and supportive work environment where your contributions are valued. Show more Show less
