Manager - Performance Marketing

About the Company:

● Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.

● We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.

● Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Ventures.

https://yourstory.com/2021/03/gurugram-startup-zingbus-takes-tech-route-intercity-bus-travel-smoother/amp

https://www.bp.com/en_in/india/home/news/press/bp-ventures-invests-9-million-in-indias-leading-intercity-bus platform-zingbus.html Position: Manager – Performance Marketing Overview: We are looking for a Performance Marketing Manager to own and scale our paid acquisition efforts across digital channels. This role combines hands-on execution with strategic ownership of performance outcomes, attribution, experimentation, and cross-functional collaboration. The ideal candidate is data-driven, growth-oriented, and experienced in managing performance marketing at scale

What you will do:

● Own the end-to-end performance marketing strategy, including planning, execution, optimization, and scaling of paid campaigns.

● Lead paid acquisition across Google Ads and Meta (Facebook & Instagram) as primary channels, with exposure to YouTube, LinkedIn, Twitter/X, and programmatic platforms.

● Drive measurable business outcomes through full-funnel performance strategies, optimizing for CAC, CPA, ROAS, LTV, and overall funnel efficiency.

● Plan, execute, and optimize upper-funnel digital awareness campaigns across platforms (Meta, YouTube, Google Display, etc.), with a strong understanding of reach, frequency, CPM, brand lift, and their impact on downstream performance metrics.

● Act as the primary owner of paid marketing KPIs, aligning campaign performance with business goals, seasonality, and demand-supply dynamics.

● Build, lead, and mentor a high-performing performance marketing team; set clear goals, review performance, and enable continuous skill development.

● Analyze audience behavior, performance trends, and conversion data to build high-performing, audience-specific campaigns.

● Manage and optimize media budgets efficiently to support scalable growth and revenue targets.

● Build and maintain a structured experimentation roadmap across creatives, audiences, bidding strategies, and landing pages.

● Conduct A/B testing on ad creatives, landing pages, funnels, and audiences to improve engagement and conversion rates.

● Own attribution and measurement strategy across platforms, working closely with analytics and product teams to improve tracking accuracy and funnel visibility.

● Monitor, track, and report campaign performance, translating data into clear insights and actionable recommendations for stakeholders.

● Collaborate closely with content, design, product, analytics, and tech teams to ensure effective campaign execution and messaging alignment.

● Mentor junior performance marketers or manage agency partners, ensuring high-quality execution and learning culture.

What we are looking for:

● Bachelor’s or Master’s degree in Marketing, Business, or a related field.

● 4 years of hands-on experience in performance or digital marketing with direct ownership of paid campaigns.

● Strong expertise in Google Ads and Meta Ads; working knowledge of YouTube and LinkedIn Ads.

● Experience managing and scaling significant monthly media budgets.

● Proficiency in Google Analytics (GA4), Google Tag Manager, and performance tracking frameworks.

● Solid understanding of bidding strategies, audience segmentation, attribution models, and conversion rate optimization (CRO).

● Hands-on experience with campaign setup, optimization, reporting, and troubleshooting (not just strategy or coordination).

● Experience working with marketing automation tools, CRMs, and analytics platforms.

● Strong analytical mindset with a data-driven approach to decision-making and optimization.

● Ability to work independently while collaborating effectively with cross-functional teams including product, tech, finance, and leadership.

● Clear communication skills to present insights, experiments, and performance updates to stakeholders.

Good to Have

● Google Ads, Meta Blueprint, or other relevant platform certifications.

● Experience with mobile app marketing and MMPs such as AppsFlyer, Branch, or Adjust.

● Exposure to performance marketing in travel, mobility, marketplace, or consumer internet businesses.

● Experience with AI-powered marketing tools, automation workflows, and smart bidding.

• ● Working knowledge of SEO, CRM (SMS, WhatsApp, Email), and content-led growth.