Manager - Performance Marketing

Performance Marketing Manager

Role & responsibilities

• Campaign Strategy & Execution:

• Design, launch, and manage multi-channel campaigns (DV360, Meta, Google Ads, programmatic platforms) focused on brand lift, reach, and engagement.
• Create audience targeting strategies using 1st/3rd-party data and contextual signals.
• A/B test creatives, audiences, and placements to optimize performance.

• Platform Management:

• Hands-on execution of campaigns across DV360, Meta Ads Manager, Google Ads, and DSPs.
• Monitor bids, budgets, and pacing to maximize ROI and brand visibility.

• Analytics & Reporting:

• Track KPIs (impressions, CTR, video views, brand lift studies) to measure brand awareness impact.
• Generate actionable insights and present recommendations to stakeholders.

• Collaboration:

• Partner with creative, content, and product teams to align messaging and assets.
• Stay updated on industry trends (e.g., CTV, AI-driven targeting) to test innovative tactics.

• Budget Management:

• Allocate and optimize budgets across platforms to achieve cost-efficient reach.

Preferred candidate profile

• 8-15 years of hands-on experience in performance marketing, with a focus on brand awareness.
• Proficiency in Amazon Ad Manager, DV360, Meta Ads Manager, Google Ads, and DSPs .
• Strong analytical skills (Google Analytics, Looker Studio, etc.) to derive insights.
• Proven success in scaling campaigns while maintaining CAC/ROAS targets.
• Ability to work independently in a fast-paced environment.