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About the Company: Air travel is one of the high growth industries in India and BLR airport is one of its fastest growing airports. Opened in 2008, BLR airport was the first PPP greenfield airport developed in India and is currently ranked all India No 3 in terms of passenger traffic (~40 million passengers per year). Bangalore International Airport Limited, or BIAL, is the parent company that operates the Kempegowda International Airport in Bengaluru, Karnataka. The company is driven by innovation, eco-consciousness, and a vision to create an 'airport city' with modern amenities and services, making it much more than just a travel hub. For more information visit https://www.bengaluruairport.com About the Department: The ‘Commercial’ business vertical takes care of all the non-aero monetization of the airport. It involves development and management of services like Retail, Food and Beverages (restaurants), Duty Free, Quad (entertainment zone) Lounges, Transit Hotels, Personalized Services (Care by BLR) and Landside services (Cabs and Parking) The ‘Commercial – Digital’ department takes care of all the digital interventions required to support the commercial department’s money-making activities. Major digital initiatives are 1) EPOS – Integrated store / service billing software 2) BLR Pay – unified Payment Gateway services for all concessionaires, 3) BLR Pulse Rewards – Coalition rewards program across all offerings within BLR airport and 4) Pulse by BLR – Ecommerce marketplace offering all airport related services through web and app. About the Opportunity: Pulse by BLR is much more than an airport information website. Its an ecommerce super app. It offers passengers a bouquet of ordering services like flights, cabs, food delivery, lounge, transit hotel, duty free and a host of innovative marketing features. Pulse by BLR, BLR Pulse Rewards program and CDP, together form main axis which digitally transforms the airport customer experience. Job Title: Digital Analytics Specialist – CDP, Marketing Automation, & Business Analytics Designation: Deputy Manager / Manager Job Summary: The Digital Analytics Specialist is responsible for leveraging data and analytics to drive actionable insights, improve marketing efficiency, and support strategic decision-making. The role focuses on managing Customer Data Platforms (CDP), optimizing marketing automation, and delivering business-critical analytics across the product lifecycle. Success requires a combination of execution excellence, cross-functional collaboration, and the ability to navigate a dynamic VUCA (Volatile, Uncertain, Complex, and Ambiguous) work environment. Over time, the aspirant shall also champion various initiatives within the organization and drive data maturity and adoption and encourage a consistent data led thinking. Key Responsibilities: 1. Customer Data Platform (CDP) Management Oversee the implementation, configuration, and maintenance of CDPs to centralize customer data. Integrate CDP with other systems, such as multiple data sources, CRM, marketing automation tools, and multiple analytics platforms. Ensure data accuracy, consistency, and compliance with privacy regulations (e.g., GDPR, CCPA). Manage customer segmentation to enable personalized marketing and customer experience strategies. 2. Marketing Automation Design, implement, and optimize marketing automation workflows. Develop audience segmentation strategies for personalized campaigns. Monitor campaign performance and provide insights for continuous improvement. Collaborate with marketing teams to create data-driven customer engagement strategies. 3. Digital Business Analytics Analyse digital performance metrics across websites, apps, and campaigns. Build and maintain dashboards to track business-critical KPIs. Collaborate with CXOs and HoDs to define and execute analytics use cases. Deliver predictive insights across the full product lifecycle to enhance business outcomes. Key Competencies: Execution Excellence: Detail oriented, ability to deliver high-quality, actionable insights and solutions on time. Collaboration: Proven track record of working with cross-functional teams and multiple vendors to drive business outcomes. Experience collaborating with cross functional department heads / multiple product owners for different projects Adaptability: Thrives in a VUCA environment, effectively managing complexity and ambiguity and people dynamics Analytical Thinking: Strong problem-solving skills with a data-driven mindset. Influence & Leadership: Ability to align diverse stakeholders around analytics-driven decision-making. Work Environment: 100% work from Office . Office is at BLR airport. Dynamic environment offering opportunities for growth and innovation. Many of the solutions being developed are airport firsts and are not established tech solutions even in larger and more advanced airports across the world. Diverse team members with rich domain expertise and industry thought leadership. Desired Candidate (Recruiter Brief): 6+ years experience in digital analytics, with relevant experience managing 1) CDPs, 2) marketing automation, and 3) business analytics for digital products. Should have first hand implementation experience in handling at least 2 out of 3 areas mentioned above with proven ROI for business. Proven expertise in handling analytics across the full product lifecycle, from digital product development to post-launch optimization. Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics), data visualization tools (e.g., Tableau, Power BI), and programming languages (e.g., Python, SQL). Experience integrating CDPs and automation tools with marketing and business systems. Should have handled minimum 2 cycles of end to end implementation. Good experience of digital platform analytics is required to plan and suggest what forward-looking enablement’s should be considered for further customer acquisition and retention Potential candidates – Client success managers working with CRM companies, or marketing Automation companies. Should not be job hopper and have steady employment with min 1.5 to 2 years experience per organization. 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