About Us:
We are Kraftshala. We are an online higher education institution committed to playing the long game of building a transformative skilling experience for the masses.
We call this ‘Scaling with Soul’.
Scaling with Soul, to us, means we always prioritise student outcomes– specifically our Placement Rate (percentage of students placed)- over other metrics, such as number of enrolments or company valuation in the coming year.
This is, of course, easier said than done. There are painful choices to be made at every stage, from admissions to training to placements, that wouldn’t have been needed were we willing to give up on either of high quality or scale.But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiting companies and the broader ecosystem.That’s why we make each of our Placement Reports public, capturing how many students are placed in each batch, in what companies, at what salaries etc.We don’t need to. None of our competitors do (though we’d be happy to be proven wrong and have more educators join us!). Simply put, we have tasted the benefits of an education model grounded in high quality paired with the transparency of student outcomes and now cannot imagine doing it any other way.We are not the largest in terms of enrollments. Not yet.However, we are proud to be one of the largest, if not the largest already, in terms of actual, verifiable placements.And in terms of Placement Rate, the metric that matters most to us, we are the absolute best in edtech. In the last 4 years, we have placed more than 2400+ students with a Placement Rate of 94% (and improving).
This is our long game- to Scale with Soul. We invite you to join us for the play.
Funding:
Kraftshala is backed by number of eminent investors, including
- Phanindra Sama and Sudhakar Pasupunuri, co-founders at Redbus and early investors in unicorns like Unacademy
- Amit Kumar Agarwal, Saurabh Garg and Akhil Gupta, co-founders at Nobroker.com (the world’s largest NoBrokerage Property Site and India’s first realty startup unicorn)
- Sujayathi Ali, Co-founder at ShopUp and Voonik
- Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A. and Professor, ISB)
- Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India's largest SEO/ performance marketing agencies)
What do we value (the Kraftshala Kode):
Kraftshala is on a mission to become the largest career launchpad in the world.Team Kraftshala is for the ambitious, the forever-learners, and most of all, for those who live to add value to others. In a world where education companies often lose sight of their core, we aim to Scale with Soul, to offer greater value to each stakeholder (including our team) everyday we get bigger.Joining Kraftshala now means becoming part of a story still in its early chapters- one you’ll help shape with your ideas, actions, and leadership. Here are things we care for:
- We seek a
value-adding mindset
in prospective team mates. Folks who demonstrate a capacity to understand their users' needs and are willing to go the extra mile to deliver on that, fit right in. - We value
problem solving
skills. We look at problems objectively, work backwards from the user, solve for root causes and optimise for their long-term good instead of our short-term gain. We don’t let processes or hierarchies get in the way of adding value. - We believe
speed
matters enormously in business. We value people who move with urgency, have a bias for action and are willing to take calculated risks in the face of uncertainty. - We look for people with high
learning agility
, those truth seekers who pursue the best data, ideas, and solutions with rigour and open mindedness, and are constantly working to become better today than yesterday. - We admire people with
ambition & courage
to take on large goals. We are seeking to build a team of self-starters who demonstrate high ownership. - We aim for
consistency and reliability
and expect the same from others. Predictability just makes everyone’s life a lot smoother. - We believe people who demonstrate
candour with care
are the most effective: real, open and direct in communication, while still being highly empathetic. - We have learnt that Scaling with Soul requires
frugality
. Resource constraints help sharpen focus and breed inventiveness. - We are
practical optimists
. Our team strongly believes in a better future and takes joy and pride in the fact that we are playing our part to make that future a reality.
Role Description
As the Manager / Assistant Manager, SEO Training, you will shape the next generation of digital marketers in India. This is a high-ownership role where you’ll report directly to Kraftshala’s Co-founder & Head of Academics, and be responsible for everything we create and deliver in the SEO training module - from strategy to content to student outcomes.What you will be doing:
Training Execution & Design (~80% of your time):
Overall Program Design:
You will be designing and improving the SEO learning experience within Kraftshala’s marketing programs to deliver outstanding careers for our students and strong talent pipelines for recruiters. This involves analyzing student learning outcomes, recruiter feedback, and student feedback to create a training journey that is challenging yet fulfilling. The role goes beyond your core specialization, as you will also contribute to the broader marketing curriculum and lead initiatives to expand into related areas like performance marketing, content marketing, and analytics as the program evolves.Content Enhancement & Development:
You’ll combine your SEO expertise, conversations with top SEO leaders in India, and industry benchmarks to refine Kraftshala’s training content. This means creating and improving SEO-specific frameworks, case studies, projects, and practical simulations. Students will work on real-world SEO projects like keyword strategy, site audits, technical optimizations, and content-led growth plans. You will also experiment with tools, formats, and partnerships to boost program outcomes and keep the learning material relevant and high-impact.Training:
You will conduct regular sessions for small and large groups on a variety of SEO topics - ranging from keyword research, on-page optimization, and link building strategies to technical SEO and analytics. Additionally, you will help students build their project portfolios and profiles in a manner that enables them to sell their skills effectively in interviews.Coaching other experts:
As the SEO training lead, you will guide a network of part-time SEO experts, ensuring they deliver high-quality sessions and assessments in line with Kraftshala’s training philosophy. This will involve conducting audits, providing feedback, and enabling them to continuously improve their delivery so that students receive an ever-improving learning experience.
Marketing (20% of your time):
Your KPIs will focus on making Kraftshala the #1 choice for ambitious folks looking to build careers in digital marketing and sales. This means building high-quality organic traffic that attracts the most driven candidates to our programs - and ultimately converts them into enrollments.To achieve this, you’ll shape and guide the team’s SEO strategy across:
Keyword Research & Analysis:
Identifying high-intent, high-value keywords that connect with top talent actively seeking to accelerate their marketing careers.On-Page & Off-Page Optimization:
Implementing strategies that improve search rankings, elevate brand authority, and create a smooth discovery-to-enrollment journey.Technical SEO & Performance Monitoring:
Running regular audits and tracking KPIs (via GA4, Ahrefs, Search Console, etc.) to ensure our digital presence remains cutting-edge, fast, and discoverable.Content Growth Strategy:
Designing and scaling a content roadmap that positions Kraftshala as the most credible, aspirational, and engaging destination for future marketers and sales leaders.
To summarize:
The learnings that you’ll get through training, speaking to experts on the one hand and simplifying concepts for beginners on the other hand, will enable you to run better SEO campaigns, which in turn will help you train better. This virtuous loop will help you become a kickass marketing professional.
Monthly Outcomes
Month 1:
- Understand Kraftshala’s training philosophy, academic standards, and learning approach.
- Attend and co-facilitate live SEO training sessions to observe pedagogy in action.
- Speak to SEO and digital marketing experts across industries to collate best practices and insights.
- Join a student-facing SEO project in a supporting role to get exposure to real optimization work (e.g., site audits, keyword planning).
Month 2:
- Independently lead small-group sessions on core SEO topics (e.g., keyword research, on-page optimization).
- Deliver your first large-group live session for our students.
- Finalize and roll out your first revamped or newly created SEO module.
- Take ownership of performance tracking and student feedback for at least one SEO learning module.
- Begin mentoring 1-2 external SEO coaches to help them improve session delivery and impact.
Month 3 and beyond:
- Take full ownership of all SEO modules, including training delivery, content iterations, and coach enablement.
- Independently lead student-facing SEO projects (e.g., live site audits, content growth plans) ensuring student application and client success.
- Drive innovation in learning design by piloting new formats, tools, or data-led experiments to ensure our SEO training remains cutting-edge and industry-relevant.
- Deliver measurable improvements in both student placement outcomes and Kraftshala’s organic traffic growth.
Top Grading
Curiosity & Truth-Seeking Mindset:
An A-Player asks sharp, first-principles questions to understand SEO algorithms, user intent, and learner mindsets, validating assumptions with data and real-world case studies. They constantly probe into the “why” and “how” instead of accepting surface-level answers. A B-Player, on the other hand, accepts conventional wisdom without questioning its relevance today, avoiding deeper investigation into the root causes of performance drops, SEO challenges, or student struggles.Teaching & Simplification Ability:
An A-Player breaks down complex SEO concepts - like technical audits, link-building, and analytics - into simple, engaging lessons that beginners can grasp and apply. They use analogies, stories, and interactivity to drive retention. A B-Player, however, relies on jargon-heavy, one-directional delivery that overwhelms students and reduces their confidence in learning.Learning Agility:
An A-Player proactively engages with SEO and digital marketing experts to bring cutting-edge practices, tools, and live examples into the curriculum. They regularly update training material with current case studies and innovations. A B-Player sticks to outdated tactics, slides, or frameworks, avoiding external insights and allowing the program to become stale and less credible.Student-Centricity & Empathy:
An A-Player designs experiences that balance challenge with motivation, ensuring students feel stretched yet supported. They use feedback, energy, and empathy to keep learners engaged and excited. A B-Player prioritizes content delivery over learner outcomes and misses cues when students are disengaged or struggling.Problem-Solving:
An A-Player approaches problems with a structured, data-driven mindset, breaking down complex challenges into actionable steps. They take full ownership of outcomes, driving measurable improvements in placement results, NPS, and organic traffic. A B-Player either overcomplicates simple issues or applies superficial fixes, often completing tasks without accountability for impact.
A question we’d like to address upfront is what the career trajectory looks like for someone in this role.
There are 2 broad possibilities of what you could be doing 5 years from now:
- If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow, you can also specialize as a training expert and leader at Kraftshala.
- If you end up enjoying the core activities of the SEO function more than the training piece, you’ll be a growth leader within Kraftshala who’s focused on helping us scale the platform. Your role would be similar to a marketing leader in other consumer internet businesses, albeit with greater knowledge and perspective due to your time training other professionals.
These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organization can offer at that time. The great advantage of a company that’s growing well (like Kraftshala) is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organization.
Must-Have Skills:
- 3-6 years of experience in technical SEO optimization with proven successes (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for).
- Experience with website analytics tools, such as Google Analytics 4, ChatGPT, SEMRush, WP-Rocket, AHREF, Yoast, Screaming Frog, and Search Console.
- A structured, data-driven, user-centric approach to problem-solving
- Ability to see the big picture as well as the easy-to-miss details
Selection Process:
As a small team, we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. The process will occur over a mix of online and offline conversations.
Setting Expectations:
This will be a call to understand your profile briefly and share the details of the selection process.Conversation 1:
This will be a conversation with our Co-Founder & Head of Academics wherein you can expect to be evaluated on the competencies needed for the job (mentioned above).Technical Exercise:
This is a specific assessment designed to evaluate your fit for this role Conversation 2:
This will be a detailed assessment review conversation to go over your submission for the technical exercise.Conversation 3:
A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode.Extending an offer:
If all goes well, we will extend an offer that will mention the relevant details.
Location:
Delhi
