Lead - Product Marketing

Lead - Product Marketing

Location: Chennai, India
Reports to: Head of Demand & Marketing Ops / CMO
Experience level: 8+ years

Shape the Go-to-Market Strategy for Global GPRC Products

We are seeking an experienced and results-driven Lead Product Marketing to lead the collaboration between the Platform, Product, and Marketing teams for our GPRC technology products.

The ideal candidate will be a strategic thinker with a deep understanding of the B2B buyer journey, the competitive landscape, and how to translate complex technical features into compelling, customer-centric value propositions and messaging. This role requires strong analytical skills, exceptional communication, and a proven ability to drive demand and support sales teams in achieving their revenue goals.

This is a high-impact role for someone who enjoys working cross-functionally and influencing how enterprise software solutions are positioned, launched, and adopted globally.

Key Responsibilities

Go-to-Market (GTM) Strategy

• Collaborate with the Product and Platform teams to lead the planning and execution of GTM strategies for new solution use cases and feature enhancements
• Manage internal communication, channel planning, and marketing asset creation to drive awareness and adoption

Messaging and Positioning

• Develop differentiated product positioning and messaging that resonates with target buyer personas
• Clearly communicate our unique value proposition in a competitive market

Market & Competitive Intelligence

• Act as the expert on our buyers, their pain points, and their buying criteria
• Conduct regular competitive analysis and share insights with Product, Marketing, and Sales teams to inform strategy

Content Creation & Product Evangelism

• Create high-impact, multi-channel content such as solution briefs, explainer videos, blog posts, customer case studies, website content, and sales decks
• Build clear storylines that connect product features to real customer use cases and business capabilities

Sales Enablement Collaboration

• Prepare collateral covering product capabilities, use cases, and analyst report overviews to support the Sales Enablement team

Demand Generation & Campaign Support

• Partner with demand generation and field marketing teams to design integrated campaigns with measurable outcomes
• Optimize lead generation and campaign performance

Product Feedback and Use Cases

• Evaluate product usability, performance, and adoption rates
• Use data-driven insights to optimize future marketing strategies and maximize ROI

Cross-Functional Collaboration

• Serve as a key connection point between Product Management, Sales, Customer Success, and Marketing
• Ensure alignment and cohesive execution of product marketing initiatives

What You Bring

• Experience: 8+ years of experience in B2B product marketing, preferably within a SaaS or enterprise technology environment
• Education: Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)
• Strategic Thinking: Proven track record of developing and executing data-informed marketing strategies that drive business growth
• Communication: Excellent written, verbal, and presentation skills, with the ability to simplify complex technical concepts
• Technical Proficiency: Familiarity with marketing automation platforms, CRM systems, and web analytics tools
• Leadership: Ability to influence and lead cross-functional teams without direct authority; experience mentoring junior team members
• Project Management: Strong organizational skills with the ability to manage multiple initiatives in a fast-paced environment

Why Join Corporater

At Corporater, you’ll be part of a global software company delivering integrated solutions for governance, performance, risk, and compliance (GPRC).

We combine technology and purpose, enabling organizations to achieve better outcomes while driving positive societal impact.

In this role, you will influence how enterprise GPRC solutions are positioned and brought to market, working closely with international product, platform, sales, and customer success teams. You will be part of a growing Chennai-based organization with global exposure, competitive compensation, learning opportunities, and long-term career growth.

About Corporater

Corporater is a global software company that delivers integrated software solutions for governance, performance, risk, and compliance (GPRC) on a single system — the Corporater Business Management Platform.

We enable organizations to create a digital twin of their enterprise, digitalize operations, and drive performance as a connected organization.

Corporater was founded with a dual vision: to redefine how business applications are built and used, and to use our gains to make a social impact.

Join us in shaping our vision — we are looking for talented individuals from diverse backgrounds to be part of our journey.

How to Apply

Ready to shape how enterprise GPRC products are positioned and brought to market?

Apply now by submitting your resume and a brief cover letter through our recruitment portal.
(Email applications will not be accepted.)

️ Note: This is a direct company recruitment. We do not accept applications or referrals via external agencies.