Lead Generation Specialist

Department:

Location:

Experience:-2+ years

Role Overview

own the full sales cycle

If you thrive on experimentation, optimization, and the chase of a “yes,” this role is designed for you.

Key Responsibilities

1. Lead Generation & Pipeline Creation (Primary)

• Define ideal personas across

  BFSI, Fintech, and e-commerce

  – including CXOs, Directors, Product, Ops, Legal/Procurement, and Risk/Compliance leaders.
• Build targeted prospect lists using tools like

  LinkedIn Sales Navigator

  , partner ecosystems, and market research.
• Craft

  personalized multi-channel outreach sequences

  (email, LinkedIn, calls) tailored by industry, department, and pain point.
• Write

  high-converting outbound content

  — subject lines, first lines, value propositions, micro-case references, and CTAs — and continuously A/B test for improvement.
• Execute

  daily cold-calling

  , leverage researched hooks, handle objections, and schedule demos with qualified prospects.

2. Business Acquisition & Revenue Growth

• Own the complete

  sales funnel

  — from discovery to solution fit, proposal, negotiation, and closure.
• Achieve or exceed

  quarterly and annual revenue targets

  .
• Drive

  upsell, cross-sell, and renewals

  within existing enterprise accounts.

3. Enterprise Account Management

• Act as the

  primary point of contact

  for strategic enterprise clients.
• Conduct

  Quarterly Business Reviews (QBRs)

  , map decision-makers and influencers, and identify expansion opportunities.

4. CRM Management & Reporting

• Maintain

  clean and accurate CRM data

  , ensuring proper stage tracking, notes, and next steps.
• Deliver

  accurate forecasts and performance reports

  on outreach, conversion, and revenue metrics.

Qualifications & Skills (Must-Have)

• 2+ years

  of experience in

  B2B Business Development / Enterprise Sales

  with a focus on outbound lead generation.
• Proven ability to book

  meetings/month

  and maintain

  meeting-to-demo conversion rates

  .
• Hands-on

  cold calling

  and

  demo scheduling

  experience.
• Excellent communication — skilled at writing tailored outreach content and conducting confident discovery calls with CXO/Director-level stakeholders.
• Strong command of

  CRM platforms

  (HubSpot, Salesforce) and

  prospecting tools

  (LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.).
• Analytical,

  metrics-driven

  , and obsessed with improving targeting, copy, cadence, and channel performance.
• Demonstrated

  resilience, curiosity, and experimentation mindset

  — always finding alternative paths to success.

Nice-to-Have

• Exposure to

  BFSI/Fintech/RegTech

  buyers and familiarity with their procurement/security processes.
• Understanding of

  KYC, KYB, AML, eSign, eStamp,

  or

  digital identity verification

  concepts.
• Experience collaborating with

  System Integrators (SIs), OEMs,

  or

  marketplaces

  for co-selling and partnerships.