Lead Generation Specialist

Job Description

Position : Lead Generation Specialist Experience : 5+ yrs. Location: Mumbai Job Summary/ Objective To provide sales and marketing support in building a pipeline of leads to meet business plans, quotas and company objectives. Responsible for generating leads through phone calls, events and emails. Responsibilities and Duties : 1. Market Research & Strategy Development (India Focus): Target Audience Identification: Research and define Ideal Customer Profiles (ICPs) and specific buyer personas within various Indian industries (e.g., Manufacturing, Distribution, Retail for Vertical Specific Industries ) that would benefit from ERP solutions. Goal Setting: Establish clear objectives and Key Performance Indicators (KPIs) for lead generation activities (e.g., number of Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), conversion rates) aligned with Indian sales targets. 2. Lead Generation Execution (Multi-Channel): Outbound Prospecting: Identify potential prospects through various sources (databases, social media, industry events, referrals). Identify brands from the Marketplace like AMAZON, FLIPKART , MYNTRA , CRED and prepare database. Conduct targeted outreach via cold calling, personalized emails, and social media engagement (especially LinkedIn, Instagram, Facebook) to connect with decision-makers in Indian companies. Events & Partnerships: Identify and leverage relevant Indian industry events, trade shows, and webinars (both online and offline) for lead generation. Explore potential partnerships with relevant Indian organizations or consultants. 3. Lead Qualification & Nurturing: Prospect Qualification: Qualify inbound and outbound leads against established criteria (e.g., BANT - Budget, Authority, Need, Timeline) to determine their readiness for sales engagement within the Indian business context. Lead Nurturing: Develop and execute nurturing campaigns (e.g., drip email sequences, targeted content delivery) to build relationships and guide prospects through the sales funnel until they are sales ready. Relationship Building: Engage with prospects through various communication channels to understand their needs, build trust, and position the company as a knowledgeable advisor. Appointment Setting: Schedule initial meetings, consultations, or demos between qualified prospects and the sales team. 4. Data Management: CRM Management: Utilize CRM software effectively to manage the lead pipeline, track all interactions, maintain accurate prospect data, and segment leads for targeted campaigns. Data Analysis: Analyze lead data to identify trends, optimize campaigns, and improve targeting and messaging for the Indian market. 5. Collaboration & Communication: Sales Alignment: Work closely with the sales team in India to understand their needs, ensure lead quality, facilitate smooth lead handovers, and gather feedback on lead effectiveness. Marketing Collaboration: Coordinate with the marketing team on campaign messaging, content creation, event strategies, and overall go-to-market plans for India. Feedback Loop: Provide insights gathered from prospect interactions to sales and marketing teams to help refine strategies and product positioning for the Indian market. Stay Updated: Keep abreast of the latest lead generation tools, techniques, best practices, and trends specific to the B2B software/ERP space in India. Show more Show less