Lead Generation Specialist

Job Title:

Location:

Industry:

About Us:

DigiGrove Digital Pvt Ltd ( CollegeBandhu) is a leading organization dedicated to transforming education through innovative solutions. We are committed to connecting students with quality educational opportunities and are expanding our marketing efforts to reach a wider audience.

Position Summary:

We are seeking a highly motivated Lead Generation Specialist with expertise in Meta (Facebook/Instagram) and Google advertising platforms. The ideal candidate will be responsible for developing and implementing strategies to generate high-quality leads within the education industry, thereby supporting our growth and outreach objectives.

Key Responsibilities:

• Develop, execute, and optimize lead generation campaigns on Meta and Google platforms tailored to the education sector.
• Conduct audience research and create targeted ad campaigns to reach prospective students, parents, and educational partners.
• Analyze campaign performance metrics and adjust strategies to maximize lead quality and volume.
• Collaborate with the marketing and sales teams to align campaigns with overall business objectives.
• Manage budgets efficiently to ensure optimal return on investment.
• Stay updated with the latest trends and best practices in digital advertising and the education industry.
• Prepare regular reports on campaign performance, insights, and recommendations.

Qualifications:

• Proven experience in lead generation through Meta (Facebook/Instagram) and Google Ads.
• Strong understanding of the education industry and its target audiences.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Creative mindset with the ability to develop compelling ad content and strategies.
• Proficiency in digital marketing tools and analytics platforms.
• Good communication and teamwork skills.
• Bachelor’s degree in Marketing, Advertising, Business, or related field preferred.

Why Join Us:

• Opportunity to make a significant impact in the education sector.
• Dynamic and supportive work environment.
• Competitive salary and benefits package.

How to Apply:

Interested candidates are invited to send their resume and a cover letter to hr@digigrove.com | +91- 8810288907 with the subject line “Lead Generation Specialist Application.”