Lead Generation Specialist

Lead Generation Specialist

Key Responsibilities

• Identify and generate targeted leads using

  Apollo.io, Lusha, LinkedIn Sales Navigator

  , and other research platforms.
• Research companies and decision-makers to build

  accurate and verified prospect databases

  .
• Analyze market trends and define

  high-potential industries, geographies, and customer segments

  .
• Conduct

  verification and qualification calls

  to confirm CRM usage, IT decision-makers, and business requirements (no sales pitching).
• Qualify leads based on

  industry, company size, geography, tech stack, and readiness

  .
• Prepare structured

  lead sheets and research briefs

  for the sales and senior consulting teams.
• Schedule

  discovery and qualification meetings

  for validated leads.
• Execute and manage

  personalized email outreach campaigns

  using Instantly.ai.
• Continuously optimize outreach sequences based on

  open rates, replies, and conversion metrics

  .
• Maintain

  CRM data hygiene

  , update lead stages, and track outreach activity.
• Prepare

  weekly performance and lead flow reports

  for management review.

Candidate Requirements

• 1–2 years of experience in

  lead generation, outbound research, SDR support, or business development

  .
• Strong understanding of

  B2B lead sourcing and qualification processes

  .
• Excellent

  communication skills

  (verbal and written).
• Highly organized, data-driven, and detail-oriented.
• Comfortable working with CRM systems and outreach tools.
• Ability to work independently and meet weekly lead targets.