Lead Generation Specialist

• Manage and optimize social media profiles across Facebook, LinkedIn, Twitter, Instagram, and YouTube.
• Create, plan, and schedule highly engaging posts, campaigns, and blog content tailored for each platform.
• Develop and launch viral social campaigns to boost brand awareness and engagement.
• Drive qualified leads through targeted Lead Generation ads and search engine marketing (SEM).
• Perform thorough research and analysis of competitor advertising links/strategies.
• Conduct competitor analysis to guide content marketing and campaign strategies.
• Assist in developing and executing comprehensive marketing and branding initiatives.
• Undertake ongoing keyword discovery, expansion, and optimization initiatives.
• Optimize landing pages and website content with a deep understanding of on-page SEO.
• Create and implement effective link building strategies to enhance site authority.
• Develop and execute keyword ranking strategies to improve organic visibility.
• Independently manage the end-to-end process of Google AdWords campaigns.
• Analyze and refine campaign performance for maximum ROI.

Knowledge and Skills:

• Strong expertise in SEO, SMO, content writing, and PPC advertising.
• Proficient in MS Office Suite (Word, Excel, PowerPoint).
• Demonstrated ability to independently manage and grow social media profiles.
• Outstanding written and verbal communication skills.
• Excellent presentation skills and creative thinking abilities.
• Proven content writing proficiency.
• Strong grasp of marketing concepts and ability to apply them effectively.
• Hands-on experience with executing end-to-end social media strategies.
• Ability to perform under pressure and meet tight deadlines.
• Complete understanding and hands-on expertise in managing Google AdWords campaigns.

Qualifications, CTC and Experience:

• Certification in Digital Marketing, Google AdWords, or related fields (preferred).
• Experience between 3-5 years (Mandatory in Lead Generation)

• CTC - 4 LPA to 7 LPA (Negotiable)