Senior Media Buyer

Company Description

DigiGrove Digital Pvt Ltd is a prominent digital marketing agency in Gurugram, specializing in affiliate marketing, CPI, CPL, CPS, Arbitrage, RSOC, and eCommerce strategies. The team is dedicated to driving business growth through digital innovation and delivering measurable results for clients. Their mission is to transform the digital landscape by optimizing marketing strategies and enhancing user engagement.

Key Responsibilities:

• Develop and implement media buying strategies across various platforms, including Google Ads, Meta Ads, DSPs, and SSPs.
• Conduct thorough market research and audience analysis to inform media buying decisions.
• Optimize campaigns for performance, ensuring efficient use of budget and maximum ROI.
• Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders.
• Collaborate with the creative team to develop compelling ad creatives that align with campaign goals.
• Stay up-to-date with industry trends, best practices, and emerging technologies in digital advertising.
• Manage relationships with media vendors and platforms to negotiate rates and placements.
• Assist in lead generation efforts by developing targeted campaigns aimed at attracting qualified leads.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 2 years of experience in media buying or digital advertising.
• Proficient in Google Ads and Meta Ads, with a strong understanding of their features and best practices.
• Experience with lead generation strategies and techniques.
• Knowledge of DSPs and SSPs, and how they fit into the digital advertising ecosystem.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and negotiation skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.