Senior Media Buyer

🚀 Senior Media Buyer

About Us:

Mendu Herbs is a fast-growing e-commerce brand selling natural energy supplements 

(Shilajit) across UK and European markets. We're scaling our paid advertising and 

need a performance marketing expert to own our TikTok and Meta strategy.

The Role:

You'll manage our entire paid social advertising across TikTok, Google and Meta. Your focus: maximize ROAS, minimize CPA, and scale profitably.

Key Responsibilities:

✅ Design and execute TOFU/MOFU/BOFU marketing funnel strategy

✅ Set up, manage, and optimize TikTok, Google and Meta campaigns

✅ A/B test creatives, audiences, and messaging

✅ Daily monitoring and budget optimization (scale winners, cut losers)

✅ Weekly reporting with ROI analysis and recommendations

✅ Manage separate campaigns for UK and NL regions with different budgets and currencies

What We're Looking For:

• Experience running paid social ads for e-commerce/DTC brands

• Proven track record scaling budgets profitably (ROAS 2.5+)

• Deep understanding of marketing funnels and customer journeys

• Strong analytical skills (ROAS, CPA, CTR optimization)

• Experience with multi-regional ad accounts

• Supplement/health brands experience is a plus

• Shopify familiarity is a plus