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Lead Generation Specialist

Lead Generation Specialist

Cumulations

1 - 2 years

2 - 6 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

cold calling it services lead generation outbound b2b head business development research enterprise sales recruitment crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities

Lead Generation Prospecting

Identify and generate qualified B2B leads for IT services through:

LinkedIn Sales Navigator

Cold email campaigns

Cold calling (selectively)

Online platforms (Clutch, Upwork, Toptal, GoodFirms, etc.)

Build and maintain a target account list by geography, industry, and service line.

Research decision-makers (CTO, CIO, Head of Engineering, Product Managers, Founders).

Identify and generate qualified B2B leads for IT services through: LinkedIn Sales Navigator, Cold email campaigns, Cold calling (selectively), Online platforms (Clutch, Upwork, Toptal, GoodFirms, etc.).

Build and maintain a target account list by geography, industry, and service line.

Research decision-makers (CTO, CIO, Head of Engineering, Product Managers, Founders).

Campaign Execution

Plan and execute email and LinkedIn outreach campaigns with personalized messaging.

Run A/B tests on subject lines, messaging, and sequences to improve response rates.

Lead Qualification Handover

Qualify inbound and outbound leads.

Schedule discovery calls and hand over sales-ready leads to the sales/leadership team.

Maintain accurate lead status and notes in CRM.

CRM Reporting

Maintain and update CRM.

Track key metrics:

Leads generated

Conversion to meetings

Provide weekly and monthly performance reports.

Required Skills Experience

Must-Have

1-2 years of experience in B2B lead generation for IT services.

Proven experience with cold outreach and LinkedIn lead generation.

Excellent written and verbal communication skills (English).

Experience using CRM and outreach tools.

Good-to-Have

Experience generating leads for US, UK, Europe, Middle East, or APAC markets.

Familiarity with tools like:

LinkedIn Sales Navigator

Apollo / ZoomInfo / Lusha

HubSpot / Zoho CRM

Basic understanding of IT proposal cycles and enterprise sales.

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