Lead Generation Executive

Location:

Department:

Reports to:

Timing : 2PM to 11PM (IST)

About the Role

Organic Lead Generation Manager/Executive

proactive, detail-oriented, and motivated by results

Key Responsibilities

1. Prospecting & Outreach

• Research and identify target accounts and decision-makers based on Ideal Client Profiles.
• Initiate contact through professional channels (LinkedIn, email, networking platforms).
• Build relationships with prospects by sharing relevant insights and engaging in meaningful conversations.

2. Engagement & Relationship Building

• Actively engage with potential clients on LinkedIn and other platforms through content interactions and personalized communication.
• Support inbound inquiries and nurture them into qualified opportunities.
• Develop trust-based connections that can lead to sales conversations.

3. Lead Management & Data Discipline

• Maintain accurate records of outreach, conversations, and opportunities in the company’s CRM system.
• Ensure all prospect information, notes, and updates are organized and accessible.
• Work with the Sales Manager to prepare handovers of qualified leads for further engagement.

4. Collaboration & Team Contribution

• Collaborate closely with the Sales Manager and Growth Partner to align outreach strategies with business goals.
• Contribute insights from conversations and prospect feedback to refine messaging and approach.
• Participate in weekly review meetings and training sessions to continuously improve skills and processes.

5. Content & Market Visibility Support

• Coordinate with the team to amplify the reach of company posts and thought-leadership content.
• Share relevant case studies, insights, and resources with prospects to build credibility.
• Explore opportunities to participate in online industry communities or forums.

Desired Skills & Competencies

• Strong written and verbal communication skills (English proficiency is essential).
• Ability to build rapport and credibility with international prospects.
• Knowledge of LinkedIn Sales Navigator, Apollo.io, or similar prospecting tools.
• Familiarity with CRM systems (Zoho, HubSpot, Freshsales, or similar).
• Self-driven, disciplined, and able to manage daily activities with accountability.
• Curious and research-oriented mindset to understand client needs and industry trends.

Preferred Background

• Prior experience in B2B lead generation, inside sales, or business development.
• Exposure to US or international markets.
• Experience working with eCommerce, IT services, consulting, or marketing industries.