Digital Marketing Director

Key Responsibilities Develop and lead the overall digital marketing strategy for multiple e-commerce clients with a focus on measurable results (sales, leads, traffic, ROI). Oversee and coordinate all digital marketing services including SEO, Paid Ads (Google & Meta), SMM, Email Campaigns, Affiliate Marketing, Content Strategy, and Conversion Rate Optimization (CRO). Work closely with cross-functional teams (Sales, Tech, Design, Content, and Project Management) to ensure successful execution of campaigns. Stay updated with the latest digital trends and algorithm updates to ensure our clients maintain a competitive edge. Lead client communications and presentations to discuss performance, strategies, and new opportunities. Track KPIs and regularly report on the performance of client accounts with actionable insights and improvement plans. Mentor and grow an in-house digital marketing team, assigning goals and conducting performance reviews. Implement processes and tools that improve team productivity, campaign tracking, and reporting accuracy. Identify growth opportunities within existing accounts through cross-sell and up-sell strategies. Requirements Proven 10+ years of experience in Digital Marketing, with at least 5 years in a leadership/strategic role. Strong expertise in e-commerce performance marketing, including D2C and B2C campaigns. Hands-on experience with major tools and platforms: Google Ads, Meta Ads, GA4, Shopify, Klaviyo, Mailchimp, Ahrefs/SEMRush, HubSpot, etc. Strong analytical skills with a data-driven mindset and ability to translate insights into business recommendations. Excellent leadership, communication, and client relationship management skills. Ability to manage multiple clients, deadlines, and priorities in a fast-paced environment. Familiarity with affiliate marketing platforms, influencer marketing campaigns, and marketplace optimization is a plus. Show more Show less