Digital Marketing Director

Chargebee is the leading Revenue Growth Management (RGM) platform for subscription businesses. Thousands of companies at every stage of development — from startups to enterprises — use Chargebee to unlock revenue growth, experiment with new offerings and monetization models, and maintain global compliance as they scale.

Chargebee counts businesses like Freshworks, Calendly, and Study.com amongst its global customer base and is proud to have been named a Leader in Subscription Management by G2 for five consecutive years, as well as a Great Place to Work in both the United States and India.

We are backed by some of the most respected investors in the world; Accel, Tiger Global, Insight Partners, Steadview Capital, and Sapphire Venture, who believe in the magic of subscriptions and the world that they can create — from cars to coffee pods and everything in between. With headquarters in North Bethesda, Maryland, our 1000+ team members work remotely throughout the world, including in India, Europe, and the US.

Job Summary:

As Director, you’ll lead a high-performing team of marketers and spearhead a center of excellence for testing and experimentation. If you’re equal parts performance-obsessed and CRO-savvy—and ready to drive tangible business outcomes from digital—this role is for you.

Role and Responsibilities:

• Be the driving force to hit digital performance targets, impact change, and get things done across the team.
• Oversee day-to-day execution and performance of web and digital campaigns, including budget allocation, landing page optimization, and reporting.
• Lead our paid media strategy and execution across paid search, display, and paid social to drive to efficient growth.
• Build and develop a web and digital testing playbook: implement A/B and multivariate testing programs across the site and paid media to improve conversion and engagement.
• Own and evolve our email marketing program - injecting AI to make it more efficient, tailored, and performance focused.
• Partner cross-functionally with SDRs, BDRs, marketing ops, and IT to make our AI SDR bot better, faster, and smarter.
• Own the performance of our website and blog: establish best practices amongst the team that lead to optimized content architecture, and on-page SEO to drive traffic and improve conversion rates.
• Manage a team of digital marketers, helping them prioritize impact-driving initiatives and grow their craft in performance marketing.
• Collaborate across demand generation, product marketing, content, and design teams to ensure our digital presence is aligned with campaign priorities and audience messaging.
• Report on web and digital channel performance, building dashboards and delivering insights that inform budget allocation and strategy.
• Champion web CRO best practices—leveraging heatmaps, user journey analysis, and behavioral data to unlock improvements across the funnel.
• Evaluate and implement new digital tools, ad platforms, and site tech that help us accelerate performance.
• Monitor and build relationships cross-functionally to ensure technical health of the site, including SEO compliance, load speed, mobile UX, and analytics tracking.

Skills and Experience:

• 10–12 years of experience in digital or performance marketing roles.
• Deep experience with paid media (Google Ads, LinkedIn, programmatic/display),SEO, and conversion rate optimization tactics.
• Proficient in tools like Google Analytics (GA4), Marketo, Marketo Measure/Bizible, Google Search Console, Google Ads, Looker, or VWO.
• Strong leadership skills with experience managing teams and external agencies.
• Data-driven and outcome-oriented—you know how to turn insights into performance.
• Strong project management skills and ability to manage cross-functional stakeholders.

Success Metrics:

• Increase pipeline generated from all digital channels.
• Improve sitewide conversion rates through CRO and testing programs.
• Increase qualified traffic from paid and organic channels while maintaining or improving cost efficiency.
• Increase in the attributable value and readership of email marketing programs including nurture, one-off announcements, and newsletters.
• Establish and scale a digital testing program that delivers measurable performance lift.
• Drive consistent improvements in landing page performance and digital engagement KPIs.