Digital Marketing Director

Digital Brand Head – D2C Brands

About the Role

We are seeking a Brand Head to lead digital-first brand strategy and execution. This role will

manage multiple brands end-to-end, including digital marketing, product P&L ownership,

and brand-building. The ideal candidate comes from food, HPC, or scaled D2C brands with

experience in digital-first growth.

Key Responsibilities

• Lead brand strategy, growth, and digital presence for assigned D2C brands.

• Manage product level P&L and ensure sustainable growth.

• Oversee partnerships with agencies across social, advertising, and influencer

marketing

• Build and execute integrated digital campaigns across multiple platforms.

• Work closely with design, content teams, brand managers, and cross-functional

teams.

• Lead the NPD engine.

• Explore new growth channels, including Swiggy, Zomato, Blinkit, and other Q-commerce platforms.

Qualifications & Skills

• 6-8 years in brand management / digital marketing, preferably in scaled D2C

brands.

• Strong exposure to agency management (social, influencer, advertising).

• Deep understanding of digital-first brand building and new-age consumer funnels.

• Strong financial acumen with experience managing PnL.

• Leadership experience in handling small teams (design, content, C brand managers